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This module describes methods for incorporating environmental information into accounting management information systems to allow financial decision makers to include environmental criteria in their decisions. The module is subdivided to permit a progression of detail concerning accounting systems and their role in encouraging the design and development, marketing, and use of more environmentally-conscious products, services, and manufacturing processes..

Monday, October 5, 2009

Business Communication - 19

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question A successful employer is one who
Correct Answer Friendly and warm
Your Answer Loads of experience

True/False
Question In face to face settings people are simultaneously senders and
receivers of information
Correct Answer True
Your Answer True

Select The Blank
Question ________ conveys crucial message about power, status and
concern for the person we meet
Correct Answer Handshake
Your Answer Gestures

Multiple Choice Single Answer
Question Written communication is a
Correct Answer Non-Direct Communication
Your Answer Non-Direct Communication

Multiple Choice Multiple Answer
Question In order to realise new things one should
Correct Answer Be willing to do new things , Look for ideas , Be
observant
Your Answer Look for ideas , Be observant

Select The Blank
Question The ________ should indicate what is contained in a message in
one glance itself.
Correct Answer Subject
Your Answer Subject

Select The Blank
Question Encoded ideas take the shape of ________
Correct Answer Message
Your Answer Message

Multiple Choice Single Answer
Question It sometimes bringout the best in people
Correct Answer Stress
Your Answer Stress

Multiple Choice Multiple Answer
Question Holding your head high would be sign of
Correct Answer Honour , Confidence
Your Answer Honour , Confidence , Self-respect

Multiple Choice Multiple Answer
Question Inside address contains
Correct Answer Name,address,tel no of the receiver of the letter , The
address which is put on the envelope
Your Answer Name,address,tel no of the receiver of the letter , The
address which is put on the envelope

Multiple Choice Single Answer
Question The most effective way of communication is
Correct Answer Written
Your Answer Written

True/False
Question Reports play a very important role in business organisation
especially for checking performance.
Correct Answer True
Your Answer True

Select The Blank
Question Some people tend to play with their lock of hair or pen when
they are ________
Correct Answer Nervous
Your Answer Nervous

Multiple Choice Single Answer
Question It can be used as legal record which may be used in the court
of law
Correct Answer Written communication
Your Answer Written communication

Multiple Choice Single Answer
Question This is like the warehouse in electronic market
Correct Answer Server
Your Answer Website

Multiple Choice Single Answer
Question People tend to procrastinate when they feel that the work is
Correct Answer Unimportant
Your Answer Unimportant

Multiple Choice Single Answer
Question What is a greeting to the receiver of the letter?
Correct Answer Salutation
Your Answer Salutation

Select The Blank
Question Stress is called the mother of ________
Correct Answer Achievements
Your Answer Strain

Multiple Choice Multiple Answer
Question Methods of presentation can be
Correct Answer Reading , Memorising presentation
Your Answer Memorising presentation , Extempore

Match The Following
Question Correct Answer Your Answer

Practical person He knows how to get what he wants He knows how to get what
he wants

Philosopher He knows what people ought to want He knows what people ought to

want

Goals It promotes enthusiasm in the organisation It takes about one to five
years to accomplish

Unsuccessul They confuse activity to output They confuse activity to output


True/False
Question The inside address of the letter and the address on the
envelope are different.
Correct Answer False
Your Answer False

Select The Blank
Question Once the vision is identified it has to be illustrated with a
concrete goal called ________
Correct Answer Mission
Your Answer Mission

Multiple Choice Single Answer
Question Barrier for written communication can be
Correct Answer Language
Your Answer Language

Multiple Choice Multiple Answer
Question People who do not have theit vision try to tell that your
vision is
Correct Answer Impossible , Not achievable
Your Answer Impossible , Not achievable

Multiple Choice Multiple Answer
Question House journals
Correct Answer It's a private circulation in the organisation , It
contains details regarding achievements of staff , It contains details about

achievement of company's future projects etc
Your Answer It's a private circulation in the organisation , It contains

details regarding achievements of staff , It is an inhouse magazine

Select The Blank
Question Outline of the presentation should be given in the ________ of
the presentation
Correct Answer Beginning
Your Answer Beginning

Select The Blank
Question Vision is________
Correct Answer Acquired
Your Answer Acquired

Multiple Choice Single Answer
Question Written communication is a
Correct Answer Non-direct communication
Your Answer Non-direct communication

Multiple Choice Single Answer
Question Memorandums are usually initiated by
Correct Answer Writer
Your Answer Company head

True/False
Question There will be confusion and discomfort if speech and gestures
are properly coordinated
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question Elememts of communication process are
Correct Answer Channel , Decoding , Communicator
Your Answer Channel , Decoding , Communicator

True/False
Question Successful people employ a strategy of priorities to manage
their time
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question The most effective way of communication
Correct Answer Written
Your Answer Written

Multiple Choice Single Answer
Question A person tries to focus his time and energy on things that give

him the maximum
Correct Answer Returns
Your Answer Satisfaction

Select The Blank
Question Right thinking creates a foundation for ________
Correct Answer Success
Your Answer Success

True/False
Question Delegation is the special ability to recognise your own special

abilities and limitations
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer

People The average executive spends 3/4 day dealing with them It makes or
breaks us

Learned It is the ability that allows a peson to develop good relations
Advancing at the expense of others is not fruitful in the long run

Mutually beneficial Relationships are positive and healthy due to this The
average executive spends 3/4 day dealing with them


True/False
Question WWW is an electronic brochure for an organisation.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Outward number is
Correct Answer Specific number for the letters that are sent , Specific
number used on letters for further reference
Your Answer Specific number for the letters that are sent , Specific
number used on letters for further reference

Multiple Choice Single Answer
Question One should look at the present with the eye towards
Correct Answer Future
Your Answer Time

Multiple Choice Multiple Answer
Question Discussion is defined as
Correct Answer The interchange of ideas with a goal of finding the best
solution to the problem , This is positive and healthy
Your Answer The interchange of ideas with a goal of finding the best
solution to the problem , This is positive and healthy

Multiple Choice Single Answer
Question Prescience means
Correct Answer Knowledge about the future
Your Answer Knowledge about the future

True/False
Question One year of our life is lost searching things
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Credibility loss is
Correct Answer Friendship loss , Destroys business relationships ,
Opportunities lost
Your Answer Destroys business relationships , Opportunities lost

Select The Blank
Question The ________ enables the reader to know the objectives of the
letter.
Correct Answer Subject
Your Answer Subject

Multiple Choice Multiple Answer
Question Physiological noise is in the form of
Correct Answer Hearing disorders , Illness
Your Answer Illness , Egotism

True/False
Question In a Negotiation both the parties have pre-determined goals
Correct Answer True
Your Answer True

Monday, September 28, 2009

Marketing Research - 11

HAPPY GANDHI JAYANTI

http://smsmantra.blogspot.com/2009/10/gandhi-jayanti-sms.html



LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Match The Following Question
Correct Answer
Your Answer

Determine the specific data to be sought
Statement of research purpose
Statement of research purpose

Questionnaire structure
Funnel approach
Funnel approach

Physical characteristic of questionnaire
Typography
Typography

Pretesting
Eliminate flaws
Eliminate flaws



Select The Blank
Question
A factor's eigne value is the sum of________ of factor loading.
Correct Answer
Square
Your Answer
Square


Select The Blank
Question
Retail Store Audit is a quantitative feedback on________.
Correct Answer
Consumer buying patterns
Your Answer
Consumer buying patterns


True/False
Question
Rural SEC Grid is based on Education and Monthly Household Income
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
A nonhierarchical clustering procedure determines a cluster centre & then
groups all objects within a prespecified threshold value from centre is
known as :-
Correct Answer
Segmental threshold method
Your Answer
Segmental threshold method


Select The Blank
Question
In ________ forecast, he collects all information in his mind and based on
his vast experience he makes forecast.
Correct Answer
Munshi
Your Answer
Munshi


Select The Blank
Question
In cluster analysis linkage is based on ________distance or neighbour rule
Correct Answer
Minimum
Your Answer
Minimum


Multiple Choice Multiple Answer
Question
A town can be classified on the basis of population as
Correct Answer
Class I , ClassIII , Metro
Your Answer
Class I , ClassIII , Metro


Multiple Choice Multiple Answer
Question
A Questionnaire can be termed as "Good" when :-
Correct Answer
The respondent can understand the question , The respondent has the
necessary information to answer the questions , If the respondent is willing
to provide the necessary information
Your Answer
The respondent can understand the question , If the respondent is willing to
provide the necessary information , It is visually attractive with good
layout


True/False
Question
Simple tabulation is the relationship between two or more variables.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
The respondent is shown clippings of advertisements in which Brand names are
deleted. He is then asked to identify the Brand and the media where it
appeared. This is known as :-
Correct Answer
Recognition Test
Your Answer
Recognition Test


True/False
Question
Balance Sheet is an internal unpublished data.
Correct Answer
False
Your Answer
False


Select The Blank
Question
Descriptive research requires the ________ analysis.
Correct Answer
Quantitative
Your Answer
Qualitative


True/False
Question
Market Research & Marketing Research can be used interchangeably.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
District Gazetteer Giving the information about population, public
enterprises, development etc. is an example of :-
Correct Answer
Government Publications
Your Answer
Government Publications


True/False
Question
The client or organization should answer the queries of cost v/s benefits of
research.
Correct Answer
True
Your Answer
False


Multiple Choice Single Answer
Question
Retail Store Audit uses :-
Correct Answer
Random multistratified sampling
Your Answer
Random multistratified sampling


Multiple Choice Multiple Answer
Question
Non hierarchical procedure of cluster analysis further has other subtypes
like:-
Correct Answer
Sequential threshold , Parallel threshold , Optimizing partitioning
Your Answer
Parallel threshold , Optimizing partitioning


Multiple Choice Single Answer
Question
Subscribers to Retail Store Audit(RSA) receive the report :-
Correct Answer
Monthly
Your Answer
Monthly


Select The Blank
Question
The assumption that the respondents externalization is the process of his
internalization is observed in ________.
Correct Answer
Thematic Apperception Test
Your Answer
Thematic Apperception Test


Multiple Choice Single Answer
Question
Variables such as age, number of customers scales, costs, heights etc. can
be measured by
Correct Answer
Ratio Scale
Your Answer
Ratio Scale


Multiple Choice Single Answer
Question
The arrangement of data items in a numerical sequence either ascending or
descending order is :-
Correct Answer
An array
Your Answer
An array


Multiple Choice Single Answer
Question
Point of Purchase(POP) is researched through :-
Correct Answer
Forced Exposure Test
Your Answer
Forced Exposure Test


Select The Blank
Question
The significance of Market Research is increasing due to shift from ________
competition.
Correct Answer
Price to non price
Your Answer
Price to non price


Select The Blank
Question
Factor analysis is based on linear relationship through which ________ is
derived.
Correct Answer
Factor loading
Your Answer
Factor loading


Multiple Choice Single Answer
Question
Informal interview is also known as :-
Correct Answer
In-depth interview
Your Answer
In-depth interview


Multiple Choice Multiple Answer
Question
Specialized techniques of Market Research include :-
Correct Answer
National Readership survey , Forced Exposure test , Consumer Panels
Your Answer
National Readership survey , Consumer Panels


Select The Blank
Question
The responsibility of a client towards a research firm include ________.
Correct Answer
Disclosure of relevant proprietary data
Your Answer
Disclosure of relevant proprietary data


Multiple Choice Single Answer
Question
What is the publication Report?
Correct Answer
A Report with style, content according to the magazine and journals.
Your Answer
A Report with style, content according to the magazine and journals.


Multiple Choice Multiple Answer
Question
Semantic Differential Scale can be used for :-
Correct Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software
Your Answer
Rating the Program " Jassi Jaisi Koi Nahin" , Rating the service at Hotel
Taj , Rating the success of a new software


Select The Blank
Question
Data interpretation requires ________ and logical skills.
Correct Answer
Qualitative
Your Answer
Quantitative


True/False
Question
The starting point of the semantic differential scale is neutral.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
The result of Exploratory Research is :-
Correct Answer
Development of Hypotheses
Your Answer
Development of Hypotheses


True/False
Question
Reports printed by the professional bodies are external unpublished data.
Correct Answer
False
Your Answer
False


Match The Following
Question
Correct Answer
Your Answer

Ranking
Several alternatives compared with each other at same time
Quantify a qualitative data

Scaling technique
Quantify a qualitative data
Several alternatives compared with each other at same time

Double barreled questions
Several responses at once
Several responses at once

Checklist
Check one or more of the responses listed for answers
Check one or more of the responses listed for answers



Select The Blank
Question
Association technique is a type of ________.
Correct Answer
Projective technique
Your Answer
Projective technique


True/False
Question
Clarity in report writing should be there to avoid vagueness and
misinterpretation.
Correct Answer
True
Your Answer
True


Multiple Choice Multiple Answer
Question
Transcribing data is involved :-
Correct Answer
Coding sheet on the disk , Transferring the coded data from the
questionnaires , Coding sheet on to magnetic tapes or directly into
computers
Your Answer
Transferring the coded data from the questionnaires , Coding sheet on to
magnetic tapes or directly into computers


Multiple Choice Multiple Answer
Question
What are the factors to be considered in cluster analysis?
Correct Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult
Your Answer
Limited number of clusters due to limitation of market potential , Clusters
are not water tight compartment , Evaluating the quality of cluster is
difficult


Select The Blank
Question
For the semantic differential scale the central point of the scale is a
________.
Correct Answer
Neutral Point
Your Answer
Neutral Point


Multiple Choice Single Answer
Question
A multivariate Statistical technique that uses a class of procedures for
data reduction & summarization is known as :-
Correct Answer
Factor analysis
Your Answer
Factor analysis


Multiple Choice Multiple Answer
Question
Issues which a Doctors seeks regarding a product are :-
Correct Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body
Your Answer
Amount of Drugs required , Indications for prescription , Efficiency over
all time needed for drug concentration in the body


True/False
Question
Ratio scale does not have a zero point.
Correct Answer
False
Your Answer
False


Multiple Choice Single Answer
Question
Spreading the sample through the entire population following a regular
pattern is known as :-
Correct Answer
Systematic sampling
Your Answer
Systematic sampling


True/False
Question
This question is based on the case study of "THE BOOKSHOP". The Bookshop had
a strong position in the textbook market.
Correct Answer
False
Your Answer
False


Multiple Choice Multiple Answer
Question
Pretesting of Questionnaire includes testing of :-
Correct Answer
Question content , Time taken to answer questions , Categorisation
Your Answer
Question content , Time taken to answer questions , Categorisation


Select The Blank
Question
In online surveys,________ works like focus groups.
Correct Answer
Chat sessions
Your Answer
Chat sessions

Marketing Research - 10

 

 

  Question  

In MDS, when input data is ratio scaled, it is called as non-metric MDS.

  Correct Answer  

False

 

  Question  

Projective techniques draw inferences about :-

  Correct Answer  

Personality structure , Marketing situation , Deep seated biases

 

  Question  

Dichotomous form of questions can be observed in :-

  Correct Answer  

Branching questions , Qualifying questions , Opening questions

 

  Question  

Industrial product research was earlier restricted to :-

  Correct Answer  

Demand Forecasting

  Question  

A questionnaire can be filled through different means like :-

  Correct Answer  

Observation , Personal interview , Telephone interview

  Question  

Mean or average value is used to estimate when data have been collected using :-

  Correct Answer  

Interval or ratio scale

  Question  

The respondent may refuse to answer a question if he feels it is invading his privacy or has no legitimate purpose. The researcher considers such issues at which stage of the Questionnaire design?

  Correct Answer  

Evaluating the Question content

  Question  

The National Readership Survey(NRS) investigates :-

  Correct Answer  

Readership by income levels , Readership by Duplication , Readership per copy of publication

  Question  

Factor analysis is based on linear relationship through which ________ is derived.

  Correct Answer  

Factor loading

  Question  

In cluster analysis linkage is based on ________distance or neighbour rule

  Correct Answer  

Minimum

  Question  

This question is based on the case study of "BOOK JACKET". The Publishers found that the market ________.

  Correct Answer  

Was biased towards higher socio-economic group

  Question  

Which of the following are the research obligations to the client?

  Correct Answer  

Honest and clear reporting , Briefing regarding study limitation , Explanation of Report Conclusions and aiding client's application

  Question  

Stimulated Test Marketing can be used in :-

  Correct Answer  

Product Concept testing , Pilot study before National launch , Packaging Appropriateness

  Question  

"Consumer Panel" is a specialized market research technique.

  Correct Answer  

False

  Question  

Retail Store Audit is a quantitative feedback on________.

  Correct Answer  

Consumer buying patterns

  Question  

Cluster Sampling is Non-probability sampling

  Correct Answer  

False

  Question  

While determining the interviewing process, the researcher is confronted with :-

  Correct Answer  

Ascertaining the communication media

  Question  

The Retail Store Audit does not measure:-

  Correct Answer  

Brand loyalty

Question

Correct Answer

Your Answer

Determine the specific data to be sought

Statement of research purpose

Statement of research purpose

Questionnaire structure

Funnel approach

Funnel approach

Physical characteristic of questionnaire

Typography

Typography

Pretesting

Eliminate flaws

Final draft

  Question  

Retail Store Audit(RSA) divides India into 4 zones and 22 states.

  Correct Answer  

True

  Question  

Market & Sales Analysis helps management in :-

  Correct Answer  

Developing company's sales plan (short and long term) , Setting standards of sales performance , Estimating total sales force needed in future

  Question  

Sales representative work load depends on average order size.

  Correct Answer  

True

  Question  

In MDS, when the input data is in nominal form, it is called as non-metric MDS.

  Correct Answer  

True

  Question  

In data analysis, the analysis methods are :-

  Correct Answer  

Examine difference , Analyze experimental data , Investigate association

  Question  

The ________ objectives are derived from research objectives.

  Correct Answer  

Data

  Question  

A nonhierarchical clustering procedure determines a cluster centre & then groups all objects within a prespecified threshold value from centre is known as :-

  Correct Answer  

Segmental threshold method

  Question  

What are the disadvantages of Secondary Data?

  Correct Answer  

Inaccuracy , Incompleteness , Unit of Measurement

  Question  

Interpretation of results is highly subjective in ________.

  Correct Answer  

Projective techniques

  Question  

The responsibility of a client towards a research firm include ________.

  Correct Answer  

Disclosure of relevant proprietary data

  Question  

What is the publication Report?

  Correct Answer  

A Report with style, content according to the magazine and journals.

  Question  

Non hierarchical procedure of cluster analysis further has other subtypes like:-

  Correct Answer  

Sequential threshold , Parallel threshold , Optimizing partitioning

  Question  

A good Research Design should ensure that the data is gathered :-

  Correct Answer  

Accurately , Timely , Economically

  Question  

Data of market research cannot be maintained :-

  Correct Answer  

Without experienced and educated research staff

  Question  

Most of the organizations hire outside agencies to carry out extensive research.

  Correct Answer  

True

  Question  

Checklists are useful for :-

  Correct Answer  

Factual data

  Question  

Subscribers to Retail Store Audit(RSA) receive the report :-

  Correct Answer  

Monthly

  Question  

Spices Export Promotion World Trade Center is based at

  Correct Answer  

Cochin

  Question  

Data cleaning is done through extensive checks for________.

  Correct Answer  

Consistency and treatment of missing responses

  Question  

The over counter drugs are those which the consumers buy their own with Doctors advice

  Correct Answer  

False

  Question  

________ loading is the corelation between a Factor and variable.

  Correct Answer  

Factor

Question

Correct Answer

Your Answer

Bharat Leather Corpn. Ltd.

Agra

Agra

Cashew Corporation Of India Ltd.

Cochin

Cochin

Cement Corporation Of India Ltd.

New Delhi

New Delhi

Automotive Research Association Of India

Pune

Pune

  Question  

In pre launch research of Pharmaceutical products, it is conducted for

  Correct Answer  

Clinical trials under controlled parameters for efficiency and side effects

  Question  

________ type of question allow response in affirmative or negative.

  Correct Answer  

Dichotomous

  Question  

The retail store audits and prescription audits carried out by ORG are like ________ at all chemists .

  Correct Answer  

FMCG PRODUCTS

  Question  

Technical jargon should be used when unavoidable.

  Correct Answer  

True

  Question  

Specialized techniques of Market Research include :-

  Correct Answer  

National Readership survey , Forced Exposure test , Consumer Panels

  Question  

This question is based on the case study of "RESEARCH ON CONSUMER PRODUCTS". What are the highlights of the study?

  Correct Answer  

Competition from major players well entrenched in the market , Inferences about socio-economic status of consumer was to be found , Company wanted to manufacture watches

 

 
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