International Marketing - 10

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question The most evident advantage of ________ is a faster start in
the target country
Correct Answer Acquisition entry
Your Answer Acquisition entry


Multiple Choice Single Answer
Question What is the factor that helps to estimate market potential?
Correct Answer Market size & growth
Your Answer Market size & growth


Multiple Choice Multiple Answer
Question What is the nature of direct export market?
Correct Answer Concentrated , Large potential sale
Your Answer Concentrated , Large potential sale , Consumer market


True/False
Question Decision to enter export market should be final and it does
not call for a roll-back
Correct Answer True
Your Answer True


True/False
Question Companies with smaller needs, an independent supplier will
be less active.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This question is based on the case study, 'AB Enterprises'.
What was one of the arguments that favored a product development programme?
Correct Answer New & improved products arouse interest of the
importers
Your Answer New & improved products arouse interest of the importers


Multiple Choice Single Answer
Question What is the health & safety regulation on food products?
Correct Answer Condition under which it is prepared
Your Answer Materials of packaging


Multiple Choice Single Answer
Question Which of the followings helps in finding level of education,
ethnic background?
Correct Answer Market segmentation
Your Answer Market segmentation


Select The Blank
Question This question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was ________.
Correct Answer United States
Your Answer United States


Multiple Choice Multiple Answer
Question Which of the following are domestic channels?
Correct Answer Export houses , Export merchant
Your Answer EMC , Export broker , Export merchant


Multiple Choice Single Answer
Question Which of the following is considered for the comparison of
international & domestic distribution channel?
Correct Answer Environment
Your Answer Environment


Select The Blank
Question In________, a product is in the process of development &
sales pick up gradually in PLC
Correct Answer Introduction
Your Answer Introduction


Multiple Choice Multiple Answer
Question What are the criteria for evaluation of products for
offshore sourcing?
Correct Answer Main cost tradeoffs , Labour intensive products
Your Answer Main cost tradeoffs , General products , Labour intensive
products


Select The Blank
Question Liberalization era, started in ________, brought a swift
change in the economic & trade policy from inward-oriented approach to
market-oriented approach.
Correct Answer 1991
Your Answer 1991


Select The Blank
Question Products with steady sales or at least predictable sales are
more suitable for ________ than products that face abrupt shift in demand.
Correct Answer Manufacturing
Your Answer Exporting


Multiple Choice Multiple Answer
Question Which of the following are indirect channels?
Correct Answer EMC , Export broker
Your Answer EMC , Foreign distributors , Foreign retailers


Match The Following
Question Correct Answer Your Answer

Standardized products Suitable for manufacturing Suitable for
manufacturing

Offshore sourcing method Company capability & resources
Joint-venture partner

Main cost tradeoffs Cost of offshore sourcing Cost of offshore
sourcing

Labour intensive products Significant labour input Significant
labour input

Multiple Choice Multiple Answer
Question What are included in sovereign political entities?
Correct Answer Custom duties , Exchange control , Local taxes
Your Answer Custom duties , Exchange control , Local taxes


Select The Blank
Question When a company can tolerate a somewhat looser relationship
with its sources or when requirements are so predictable that control is
less important, ________ is often preferable.
Correct Answer Purchasing or subcontracting
Your Answer Purchasing or subcontracting


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental Silk had adopted systematic & modern office practices and
was positively inclined towards professional & management styles.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What are the advantages of direct exporting?
Correct Answer Greater control over foreign marketing plan ,
Quicker information feedbacks on markets, competition
Your Answer Greater control over foreign marketing plan , Incurres less
expenses than indirect exporting , Quicker information feedbacks on markets,
competition


Multiple Choice Multiple Answer
Question What are the factors affecting indirect channel choice?
Correct Answer The dispersed market , Non-technical product
Your Answer The dispersed market , Industrial goods


True/False
Question This question is based on the case study "Chow Flowers Co.
Ltd.". Japan was a net importer of artificial flowers until 1973, when it
became a net exporter.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Why should a market researcher check a country's import
tariffs when he is investigating it as an export market?
Correct Answer It can affect the competitiveness of product against
products made within the market
Your Answer It affects the competitiveness of his product against those
of importers from third countries


True/False
Question Strategies suggested in the Medium Term Export Plan include
product-market penetration strategy for existing products, product-market,
diversification for new products & new markets.
Correct Answer True
Your Answer True


Select The Blank
Question ________dimensions include customs and practices
Correct Answer Business
Your Answer Cultural


Select The Blank
Question ________ marketing strategy involves the creation of a
single strategy for a product for the entire global market
Correct Answer Global
Your Answer Global


Multiple Choice Multiple Answer
Question What is the meaning of unit value of the product?
Correct Answer High priced product , High sensitive product
Your Answer Bulk transportation , High priced product , High sensitive
product


Multiple Choice Multiple Answer
Question What are the necessary things for good questionnaire?
Correct Answer Avoiding irrelevant information , Making it easy
Your Answer Drafting a survey questionnaire , Avoiding irrelevant
information , Making it easy


Select The Blank
Question ________ is one of the contractual entry modes in foreign
countries
Correct Answer Assembling arrangement
Your Answer Assembling arrangement


Match The Following
Question Correct Answer Your Answer

HONG KONG $ 2.5 billion exports in 1999-2000

USA $ 1.95 billion exports in 2002-03 $ 2.5 billion exports in
2001-02

UAE $ 2.5 billion exports in 2001-02 $ 2.3 billion exports in
2000-01

UK $ 2.3 billion exports in 2000-01 $ 2.5 billion exports in
1999-2000

Multiple Choice Single Answer
Question What is export in Indian context?
Correct Answer Surplus turned exports-generated by an excess of
production over local demand & does not result into domestic inflation
Your Answer Surplus turned exports-generated by an excess of production
over local demand & does not result into domestic inflation


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through agents.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question Which of the following regulations does concern the raw
material from which a product is made, the conditions under which it is
processed?
Correct Answer Health & safety regulations
Your Answer Health & safety regulations


Multiple Choice Single Answer
Question In product planning for exports, depth signifies
Correct Answer Variation of particular item
Your Answer Variation of particular item


Multiple Choice Multiple Answer
Question What are the necessary things of reliability & capability in
selection of right supplier?
Correct Answer Quality of product , Price of the product
Your Answer Quality of product , Price of the product , Type of product


True/False
Question In marginal cost pricing, fixed costs are recovered from the
international market
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What are the factors of joint-venture offshore
manufacturing?
Correct Answer Investment, capital, management, technology,
materials, payment and/or parts, profit, fees
Your Answer Investment, capital, management, technology, materials,
payment and/or parts, profit, fees


Select The Blank
Question While negotiating an agency agreement, the Indian firm
should be careful on________.
Correct Answer Contracted territory
Your Answer Contracted territory


True/False
Question Licensing does not involve foreign investment
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Which of the following are among the top ten suppliers
together accounting for over 60% of total imports?
Correct Answer China , Germany
Your Answer China , Germany


Multiple Choice Multiple Answer
Question What are the main objectives of imposing trade barriers?
Correct Answer To protect domestic industries from foreign
competition , To curb conspicuous consumption
Your Answer To protect domestic industries from foreign competition , To
curb conspicuous consumption , To increase the foreign exchange resources of
the country


True/False
Question Bargaining styles differ greatly across nations.
Correct Answer False
Your Answer True


Select The Blank
Question In ________ , the researcher should study the size & trends
of production within the market & export from that market.
Correct Answer Consumption
Your Answer Consumption


Multiple Choice Single Answer
Question Which of the following indirect channel has greater freedom
& authority?
Correct Answer Export management companies
Your Answer Resident buyer


True/False
Question "Selling, advertising and distribution" are included in
export marketing.
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question This question is based on the case study "Chow Flowers Co.
Ltd." What was the production capacity of Chow Flowers?
Correct Answer 105,000 bunches of hand-wrapped per month
Your Answer 105,000 bunches of hand-wrapped per month

Read more »

Posted in: International Marketing(Set-IV)

International Marketing - 9

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question In direct export channel, the product is ________.
Correct Answer Technical product
Your Answer Consumer product


True/False
Question Fairs are more useful for consumer products as it requires
technical demonstration.
Correct Answer False
Your Answer False


Select The Blank
Question Any technical matter of interest, statistical information
etc should be part of the back end of the proposal is termed as ________.
Correct Answer Appendices
Your Answer Appendices


Multiple Choice Single Answer
Question What does product-mix decision include?
Correct Answer Packaging
Your Answer Packaging


Multiple Choice Single Answer
Question What are the domestic market constraints?
Correct Answer Scale economies
Your Answer Growth prospect


Select The Blank
Question ________ is a kind of non-equity joint venture
Correct Answer Coproduction arrangement
Your Answer Coproduction arrangement


Multiple Choice Multiple Answer
Question What are the points which support to use marginal cost for
export pricing?
Correct Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market
Your Answer Low prices may serve to widen & create markets ,
Manufacturer's product may be not well known in foreign market


Multiple Choice Single Answer
Question What are the factors that decide controlled offshore
manufacturing?
Correct Answer Investment, capital, management, technology &
products and/or parts, profits and/or fees
Your Answer Investment, capital, management, technology & products
and/or parts, profits and/or fees


True/False
Question Exporting is the only avenue of entry into foreign market
Correct Answer False
Your Answer False


True/False
Question Under an international management contracts, a company
undertakes the day to day management of an independent enterprise in a
foreign target country
Correct Answer True
Your Answer False


Select The Blank
Question Payment of commission to overseas agents is allowed either
by remitting the amount or by ________
Correct Answer Deducting it from the invoice value
Your Answer Deducting it from the price of the product


Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension


Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Charged FAS , Free on board , Cost insurance & freight


Select The Blank
Question ________ send either buying delegations or have their buying
offices in the exporting country.
Correct Answer Large retail stores
Your Answer Large retail stores


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". What were the options Mr.Patnaik had to operate in the US market?
Correct Answer Opening a branch office , A subsidiary company
Your Answer Opening a branch office , A subsidiary company


True/False
Question As regards imports into India, Germany is among the top ten
suppliers accounting for over 60% of total imports.
Correct Answer True
Your Answer True


Select The Blank
Question Product reach the buyer through________
Correct Answer Distribution
Your Answer Distribution


Multiple Choice Single Answer
Question This question is based on the case study 'AB Enterprises'.
What is the problem in adapting AB Enterprises product in the market?
Correct Answer Novelty is lost due to ethnic character in AB
Enterprises
Your Answer Novelty is lost due to ethnic character in AB Enterprises


Multiple Choice Multiple Answer
Question What are the risks involved in international marketing?
Correct Answer Larger volume of transaction , Less knowledge about
parties reputation , Longer time in transit
Your Answer Larger volume of transaction , Less knowledge about parties
reputation , Longer time in transit


True/False
Question In international marketing, cultural dimensions include
customs, traditions
Correct Answer True
Your Answer True


True/False
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Mr.Patnaik felt that it was high time that he appraises his agents'
performance relating to the vast & expanding US market.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture
Your Answer Competing mnc


Multiple Choice Multiple Answer
Question What are the elements of evaluation of sources?
Correct Answer Emphasis , Accessibility
Your Answer Company records , Accessibility , Chamber of commerce


Multiple Choice Single Answer
Question What is the responsibility of the Directorate General of
Foreign Trade?
Correct Answer Execution of the import policies of Government of
India
Your Answer Execution of the export policies of Government of India


Multiple Choice Single Answer
Question What is product planning for exports?
Correct Answer Selecting product for market
Your Answer Selecting product for market


True/False
Question A research proposal describes a plan for conducting &
controlling research project.
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Which of the following is not included in foreign
environment?
Correct Answer Local dimension
Your Answer Local dimension


Multiple Choice Multiple Answer
Question Which of the following are popular modes of entry in foreign
market?
Correct Answer Coproduction agreements , Joint venture
Your Answer Acquisition , International licensing , Joint venture


Multiple Choice Multiple Answer
Question The scope of international marketing has been enlarged to
cover activities like :-
Correct Answer Joint venture , Licensing , Franchising
Your Answer Joint venture , Licensing , Franchising


Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating
production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Labour cost , Government regulations , Transportation &
communication


True/False
Question In international market, the existing of different legal
systems makes the task of businessmen more difficult.
Correct Answer True
Your Answer True


Select The Blank
Question ________ sector registered a hundred percent growth from USD
0.89 billion in 1998-99 to USD 1.9 billion in 2002-03.
Correct Answer Ores & Minerals
Your Answer Ores & Minerals


Multiple Choice Multiple Answer
Question What are the advantages of having agents?
Correct Answer He can provide after sales service , Knowledgeable
about the market
Your Answer Knowledgeable about the market , He takes the title to the
product , He can provide after sales service


Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a
particular channel , the behavior of the competitors , Possibilities of
getting appropriate feedback about customers
Your Answer Cost involved on the part of the firm for a particular
channel , Possibilities of getting appropriate feedback about customers ,
Level of market potential


Multiple Choice Single Answer
Question During the period 1998-99 to 2002-03, which products marked
the single largest growth in agri & allied category?
Correct Answer Marine
Your Answer Marine


Select The Blank
Question In________, emphasis is put on local laws, custom and
culture and great care is taken to understand the local way of doing
business
Correct Answer Polycentric orientation
Your Answer Polycentric orientation


Multiple Choice Single Answer
Question Which of the following is not investment entry?
Correct Answer Joint venture:11-89
Your Answer Joint venture:11-89


Match The Following
Question Correct Answer Your Answer

Indirect exporting Home-based merchant Channel network

Business dimensions Channel network Home-based merchant

Legal dimensions Copyright Copyright

Licensing arrangement Use of patent Use of patent

Multiple Choice Single Answer
Question What is marketing research?
Correct Answer Systemic gathering, processing, analyzing &
interpretation of the marketing data
Your Answer Systemic gathering, processing, analyzing & interpretation
of the marketing data


Match The Following
Question Correct Answer Your Answer

Literature Brochure Brochure

Questionnaire Tool of field research Tool of field research

Programme schedule Allows planned research Allows planned research

Samples Price tags Price tags

Multiple Choice Multiple Answer
Question How should the product for indirect exporting be?
Correct Answer Non-technical product , Consumer products
Your Answer Non-technical product , Industrial product , Consumer
products


Multiple Choice Multiple Answer
Question What are the special schemes of ECGC?
Correct Answer Packing credit guarantee , Post-shipment credit
guarantee
Your Answer Packing credit guarantee , Post-shipment credit guarantee


True/False
Question The area of change relates to product adaption requires
upgradation of technology and huge investment in brands.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question Who is merchant exporter of the following?
Correct Answer One who is not engaged in manufacturing
Your Answer One who is not engaged in manufacturing


Select The Blank
Question Experience survey, which is also called as ________.
Correct Answer Key informant survey
Your Answer Key informant survey


Select The Blank
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental preferred to conduct sales in the US market through ________
Correct Answer An agent
Your Answer An agent


True/False
Question If foreign retailers are used, the products in question are
industrial products rather than consumer products.
Correct Answer False
Your Answer False

Read more »

Posted in: International Marketing(Set-III)

Strategic Management - 24

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Single Answer
Question It refers to formal and informal rules, regulations and
procedures that complements the company structure
Correct Answer Systems
Your Answer Systems


Select The Blank
Question Displacing competitor is ________ category of goal.
Correct Answer common enemy
Your Answer common enemy


Multiple Choice Single Answer
Question T in SWOT, refers to
Correct Answer unfavorable conditions in external environment.
Your Answer Time factor


Multiple Choice Multiple Answer
Question The various areas covered by social responsibility are
Correct Answer Inner Circle , Intermediate circle , Outer Circle
Your Answer Inner Circle , Intermediate circle , Outer Circle


Multiple Choice Single Answer
Question Magnitude of the decision outcome and scope of their impact
on the decision maker's domain of activity is
Correct Answer significance
Your Answer significance


Select The Blank
Question ________ is the company's most critical and scarest
resource.
Correct Answer Capital
Your Answer Capital


Multiple Choice Single Answer
Question W in SWOT stands for
Correct Answer inherent inadequacy of organization
Your Answer weakness of competitors


Multiple Choice Multiple Answer
Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures
only the cost of producing
Your Answer Assumes factory as an isolated entity , It measures only the
cost of producing , It uses time as a unit of measure


True/False
Question Timing of measurement before hand serves the purpose of
evaluation.
Correct Answer False
Your Answer True


Match The Following
Question Correct Answer Your Answer

strategic alliances means two or more entities join hands for mutual
benefit. two or more entities join hands for mutual benefit.

vertical forward integration means becoming your own customer
becoming your own customer

horizontal integration means additional product/service for same
customers additional product/service for same customers

vertical backward integration means becoming your own supplier
becoming your own supplier

Multiple Choice Single Answer
Question It is designed to monitor a broad range of events inside and
outside the company that are likely to threaten a firm's strategy
Correct Answer Strategic surveillance
Your Answer Premise control


Multiple Choice Multiple Answer
Question Factors to be considered while deciding candidates for
divestiture are
Correct Answer taxes , availability of buyers , market reaction
Your Answer availability of buyers , market reaction , willingness of
employees


Match The Following
Question Correct Answer Your Answer

Board of Directors Link between company & external environment Link
between company & external environment

Profit centers S.B.U. s Profit making organizations

S.B.U.s are more focused on their Product line/business Product
line/business

Manufacturing strategy Productivity Productivity

Select The Blank
Question Module of Flotilla strikes an optimum balance of ________
and flexibility
Correct Answer Standardisation
Your Answer Standardisation


Multiple Choice Single Answer
Question The aim in stability strategies is-
Correct Answer move slowly & surely
Your Answer move slowly & surely


Multiple Choice Single Answer
Question W in SWOT stands for
Correct Answer inherent inadequacy of organization
Your Answer weakness of competitors


Multiple Choice Single Answer
Question Mass media includes
Correct Answer radio, TV, internet etc.
Your Answer radio, TV, internet etc.


Multiple Choice Single Answer
Question This strategic posture plays a leadership role in
establishing how the industry operates
Correct Answer Shapers
Your Answer Shapers


Multiple Choice Multiple Answer
Question Criteria for making an evaluation are
Correct Answer Consistency with goals , Consistency with
environment , Money
Your Answer Consistency with goals , Consistency with environment ,
Knowledge


Multiple Choice Single Answer
Question Secondary sources of information are
Correct Answer newspapers, magazines, journals etc.
Your Answer newspapers, magazines, journals etc.


Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Your Answer Flotilla


Select The Blank
Question Companies employ trained ________ to develop "competency
models" to identify potential leaders
Correct Answer Psychologists
Your Answer Psychologists


True/False
Question Macro environment has got immediate impact on business.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Mass media includes
Correct Answer radio, TV, internet etc.
Your Answer radio, TV, internet etc.


Multiple Choice Multiple Answer
Question The reasons for acquisition are
Correct Answer Increased market power , Increased diversification ,
Increased speed to market
Your Answer Increased market power , Increased speed to market ,
Encourage excessive competition


Multiple Choice Multiple Answer
Question Attack strategies are
Correct Answer frontal attack , flank attack , encirclement attack
Your Answer frontal attack , flank attack , encirclement attack


Select The Blank
Question ________ is seen as an integral process that converts
materials into goods
Correct Answer Systems
Your Answer Modern Accounting


True/False
Question The actual performance matches the budgeted performance.
This is a realistic situation.
Correct Answer False
Your Answer False


Select The Blank
Question Cadbury's add in which Amitabh Bachchan clarifies about the
safety of the product (dairy milk) is an example of ________ defense.
Correct Answer counteroffensive
Your Answer counteroffensive


True/False
Question Labour satisfaction may result in unethical behaviour as
anger.
Correct Answer False
Your Answer False


Select The Blank
Question The ________ are distinct little business set up as units in
a larger company
Correct Answer Strategic business Units
Your Answer Strategic business Units


Multiple Choice Single Answer
Question They are ultimately responsible for all the administrative
aspects of strategic evaluation and control
Correct Answer Chief executive
Your Answer Board of directors


Select The Blank
Question Control should involve________ amount of information.
Correct Answer Minimum
Your Answer Maximum


True/False
Question Reciprocal responsibility means equal blames and credit.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question Critical resources in the emerging information age are
Correct Answer Information , Expertise , Intelligence
Your Answer Capital , Information , Expertise


True/False
Question Scheduling is a part of strategic management.
Correct Answer False
Your Answer True


True/False
Question Acquisitions which are friendly are termed as "take-overs".
Correct Answer False
Your Answer True


True/False
Question Adapter duplicate the leader and claim to be similar or even
the same.
Correct Answer False
Your Answer False


True/False
Question Analysis of variances leads to a plan for corrective action
Correct Answer True
Your Answer True


Select The Blank
Question Bajaj started manufacturing of sunny is an example of
________.
Correct Answer concentration strategy
Your Answer expansion strategy


Multiple Choice Single Answer
Question In SWOT , S stands for
Correct Answer favorable condition in the organization's
environment.
Your Answer potentials and competencies of organization.


True/False
Question Macro environment has got immediate impact on business.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question Competenncy models reveal three types of capabilities
Correct Answer Technical skills , Cognitive skills , Emotional
Intelligence Quotient
Your Answer Technical skills , Cognitive skills , Emotional Intelligence
Quotient


Select The Blank
Question Brush your teeth twice a day is an example of expanding the
total market by________.
Correct Answer more usage
Your Answer more usage


True/False
Question Micro environment is the internal environment of a company.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question These following factors determine the desire of risk
Correct Answer Strategies , Resources
Your Answer Strategies , Competence , Time


Multiple Choice Multiple Answer
Question Different kinds of information systems are
Correct Answer Operational level system , Knowledge level system ,
Management level system
Your Answer Operational level system , Knowledge level system ,
Management level system

Read more »

Posted in: Strategic Management (Set - VIII)

Strategic Management - 23

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question A hardware manufacture enters into software is an example of
________integration.
Correct Answer vertical ( forward )
Your Answer horizontal


Select The Blank
Question ________ and greater accountability replace formal control.
Correct Answer Self-discipline
Your Answer Self-discipline


Multiple Choice Multiple Answer
Question Merger takes place
Correct Answer between a buyer and a seller , to avail tax
concessions , to increase growth rates
Your Answer between a buyer and a seller , to avail tax concessions , to
increase growth rates


True/False
Question The actual performance deviates positively over the budgeted
performanve. This is an indication of superior performance
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question Concentric diversification means
Correct Answer new activity related to existing business
Your Answer new activity related to existing business


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production
process , Identifies impact of any change on performance , Instantly spots
malfunctions and show where they occur


Multiple Choice Single Answer
Question Core purpose
Correct Answer mission
Your Answer mission


Multiple Choice Multiple Answer
Question market research is conducted by
Correct Answer by employees , by research agencies , by consultants

Your Answer by employees , by research agencies , by consultants


Multiple Choice Single Answer
Question Empower people through great software anytime , any place,
on any device'- Microsoft
Correct Answer vision
Your Answer vision


True/False
Question HR implementation involues a series of action programme like
production, estimation of raw materials, labour & machine hours.
Correct Answer False
Your Answer False

True/False
Question Style of a company are the patterns of actions taken by
members of top management over a period of time
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Niche marketing means
Correct Answer end user specialist , specific customer specialist ,
geographic specialist
Your Answer end user specialist , specific customer specialist ,
research specialist


True/False
Question Focused company is generally protected from competition.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer No-regret moves


Select The Blank
Question Value chain analysis is an effective tool for ________.
Correct Answer internal analysis
Your Answer product performance analysis


True/False
Question Counterfeiter copy but with a difference that can be seen.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question Program is a combination of
Correct Answer goals , policies , procedures
Your Answer policies , procedures , corporate strategy


Select The Blank
Question Economics of scale requires ________.
Correct Answer high market share
Your Answer high market share


Multiple Choice Single Answer
Question Contractual entry modes are
Correct Answer licensing / franchising
Your Answer licensing / franchising


Multiple Choice Single Answer
Question It enables the strategists to take corrective action at the
right time
Correct Answer Premise control
Your Answer Strategic surveillance


True/False
Question Excelling in one market guarantees success in a new.
Correct Answer False
Your Answer False


Match The Following
Question Correct Answer Your Answer

Maintain strategy stable environment stable environment

Market follower are imitator imitator

Market challenger are bypass attack bypass attack

Turnaround strategy V.R.S. V.R.S.

Select The Blank
Question Tata motors goal of reaching middle class two wheeler owners
is a ________ category of goal.
Correct Answer internal transformation
Your Answer challenge


Multiple Choice Multiple Answer
Question Core ideology
Correct Answer core values , core purpose
Your Answer core values , core purpose , ideas and suggestions


Multiple Choice Multiple Answer
Question Organizational models are
Correct Answer multinational model , international model , global
organizational model
Your Answer multinational model , international model , global
organizational model


Multiple Choice Multiple Answer
Question Business is rated on which dimensions
Correct Answer Market attractiveness , Business strength
Your Answer Market attractiveness , Business strength , Competition
level


Multiple Choice Multiple Answer
Question supplier & technological environment is concerned with
Correct Answer quality & no. of suppliers , logistics , raw
material , trends and rate of change of technology
Your Answer quality & no. of suppliers , logistics , raw material ,
trends and rate of change of technology


Multiple Choice Single Answer
Question Responsibility towards society & community includes -
Avoiding bad, smoky chimneys, & pollution of any kind and abiding by the
Correct Answer Environment Protection Act
Your Answer Law


Multiple Choice Single Answer
Question Associated external agencies means
Correct Answer channel members, customers, suppliers etc.
Your Answer channel members, customers, suppliers etc.


Select The Blank
Question ________cost accounting measures the cost of producing and
ignores the cost of non-producing
Correct Answer Traditional
Your Answer Traditional


Select The Blank
Question Value chain analysis is an effective tool for ________.
Correct Answer internal analysis
Your Answer product performance analysis


Multiple Choice Multiple Answer
Question Strategic intent
Correct Answer obsession with an organization , ambitions in
proportion to their existing resources & capabilities , what the
organization strives for.
Your Answer ambitions in proportion to their existing resources &
capabilities , what the organization strives for. , concept of optimization


Multiple Choice Single Answer
Question Corporate strategy ensures
Correct Answer fit between the firm and its environment
Your Answer fit between the firm and its environment


Multiple Choice Single Answer
Question Strategic management is mainly the responsibility of
Correct Answer Top Management
Your Answer Top Management


Select The Blank
Question Strategic evaluation determines the effectiveness of
________
Correct Answer Strategy
Your Answer Strategy


True/False
Question Arranging training program on productivity is a strategic
decision.
Correct Answer False
Your Answer True

Match The Following
Question Correct Answer Your Answer

Comparative analysis is historical analysis Reengineering

Benchmarking is competitive analysis competitive analysis

Michael Hammer & James Chapy Reengineering value chain analysis

GDP stands for gross domestic product gross domestic product

True/False
Question Budgets are plans expressed in numerical terms usually in
financial terms
Correct Answer True
Your Answer True


Select The Blank
Question ETOP stands for ________.
Correct Answer environmental threat & opportunity profile
Your Answer environmental threat & opportunity profile


Multiple Choice Single Answer
Question An approach that strives to follow ethical principles and
percepts is
Correct Answer Moral management
Your Answer Moral management


Multiple Choice Multiple Answer
Question The major issues of appraisal system are
Correct Answer Factors of appraisal , Relevance of apprasial ,
Procedure of appraisal
Your Answer Factors of appraisal , Relevance of apprasial , Procedure of
appraisal


Multiple Choice Single Answer
Question The decisions which are applied to structured or routine
problems are
Correct Answer programmed decisions
Your Answer programmed decisions


True/False
Question Micro environment is the internal environment of a company.
Correct Answer False
Your Answer True


Select The Blank
Question ________ models can be described as a system that describe
how pieces of business fit together.
Correct Answer Business
Your Answer Modular


Multiple Choice Multiple Answer
Question Principles to manage strategic alliances are
Correct Answer clarity in strategy & responsibilities , blending
cultures , provide for an exit strategy
Your Answer clarity in strategy & responsibilities , blending cultures ,
provide for an exit strategy


Multiple Choice Multiple Answer
Question The preparation of ETOP involves
Correct Answer dividing environment into sectors , sub factors ,
analyze impact of each sector & sub factor on organization , description of
impact of each subfactor into a statement which is positive, neutral or
negative.
Your Answer dividing environment into sectors , sub factors , analyze
impact of each sector & sub factor on organization , description of impact
of each subfactor into a statement which is positive, neutral or negative.


True/False
Question Environmental competitiveness tends to encourage ethical
behaviour.
Correct Answer False
Your Answer False

Read more »

Posted in: Strategic Management (Set - VII)

Strategic Management - 22

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Multiple Answer
Question Three important managerial qualities required for the
effective strategic management
Correct Answer Conceptual, human & intellectual skills , Decision
making ability , Vision
Your Answer Conceptual, human & intellectual skills , Decision making
ability , Vision


Select The Blank
Question Formal systems are adopted to bring ________ & amalgamation
of decentralized units into product groups.
Correct Answer Co-ordination
Your Answer Co-ordination


Multiple Choice Single Answer
Question Associated external agencies means
Correct Answer channel members, customers, suppliers etc.
Your Answer competitors


Multiple Choice Single Answer
Question A strategy used to learn more about customers need &
behaviours in order to develop stronger relationship with them is
Correct Answer CRM
Your Answer CRM


Match The Following
Question Correct Answer Your Answer

Fit SWOT analysis SWOT analysis

Vision what a company wishes to become or aspires to be. what a
company wishes to become or aspires to be.

mission what the company is and why it exists. what the company is and why
it exists.

BHAG big headed audacious goals big headed audacious goals

True/False
Question According to Michael Porter, the core of efficiency
management is strategy.
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question The control process requires the following types of
information
Correct Answer Planned performance , Variances , Reasons
Your Answer Planned performance , Variances , Reasons


Multiple Choice Multiple Answer
Question Techniques used in environmental appraisal are
Correct Answer single-variable extrapolation/multivariable
interaction analysis , structured/ unstructured expert/inexpert opinion ,
Dynamic modes and mapping
Your Answer single-variable extrapolation/multivariable interaction
analysis , simulation , Dynamic modes and mapping


Multiple Choice Multiple Answer
Question Factors encouraging joint ventures are
Correct Answer uneconomical separate existence , risk of business
gets shared , sharing competence of each other
Your Answer uneconomical separate existence , sharing competence of each
other , monopoly of one company


Multiple Choice Multiple Answer
Question supplier & technological environment is concerned with
Correct Answer quality & no. of suppliers , logistics , raw
material , trends and rate of change of technology
Your Answer quality & no. of suppliers , logistics , raw material ,
trends and rate of change of technology


Multiple Choice Single Answer
Question Mission
Correct Answer philosophy, public image
Your Answer target


Multiple Choice Single Answer
Question Strategic management is mainly the responsibility of
Correct Answer Top Management
Your Answer Top Management


True/False
Question Changes in company structure also necessitates changes in
the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Denominator management
Correct Answer cost reduction
Your Answer cost reduction


Multiple Choice Single Answer
Question Strategic management is concerned with
Correct Answer long- range planning
Your Answer controlling


Select The Blank
Question ________ is the drive to achieve beyond one's expectations
Correct Answer Motivation
Your Answer Motivation


Multiple Choice Multiple Answer
Question A Company's strategy
Correct Answer Vital ingredient in determinig it's future , Yields
growth, profits etc , may result in disaster if inappropriate
Your Answer Vital ingredient in determinig it's future , Only factor
determing it's success or failure , may result in disaster if inappropriate


Select The Blank
Question A cycling accessory firm strive to become 'the nike of the
cycling industry' is ________category of goal.
Correct Answer role model
Your Answer role model


Multiple Choice Multiple Answer
Question Factors determining HRP (Human Resource Planning )
Correct Answer Type & Strategy of organisation , Environmental
uncertainties , Type & quality of information
Your Answer Type & Strategy of organisation , Environmental
uncertainties , Type & quality of information


Multiple Choice Single Answer
Question At this strategic level, the effort is directed at assessing
how well the organisation is pursuing a given strategy
Correct Answer Operational evaluation
Your Answer Operational evaluation


Multiple Choice Multiple Answer
Question Three important managerial qualities required for the
effective strategic management
Correct Answer Conceptual, human & intellectual skills , Decision
making ability , Vision
Your Answer Conceptual, human & intellectual skills , Decision making
ability , Vision


Match The Following
Question Correct Answer Your Answer

Decision making Managers to develop the courage to make unconventional
decisions Managers to develop the courage to make unconventional
decisions

Social Responsibility Managers to maintain high ethical standards
Managers to maintain high ethical standards

Lateral thinking Managers to learn to deal with chaotic situations
Managers to learn to deal with chaotic situations

Responsiveness Managers to provide speedy responses to environmental
changes Managers to provide speedy responses to environmental changes

Select The Blank
Question Make or buy decision is related with ________strategy.
Correct Answer vertical ( backward ) integration
Your Answer vertical ( backward ) integration


True/False
Question Numerator may bring short-term results, but there may be
serious long-term sacrifices.
Correct Answer False
Your Answer True


True/False
Question Arranging training program on productivity is a strategic
decision.
Correct Answer False
Your Answer False

Multiple Choice Single Answer
Question Degree to which the decision maker is accountable for the
outcomes of the decision is
Correct Answer accountability
Your Answer ambiguity


Multiple Choice Single Answer
Question It is based on a trigger mechanism for rapid response and
immediate reassessment of strategy in the light of sudden and unexpected
events
Correct Answer Emergency alert contriol
Your Answer Emergency alert contriol


Multiple Choice Single Answer
Question These are critical situations that occur unexpectedly and
threaten the course of a firm's strategy
Correct Answer Crisis
Your Answer Crisis


True/False
Question The environment of any organization is "the aggregate of all
conditions, events and influences that surround and affect it."
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Horizontal integration is concerned with
Correct Answer product lines
Your Answer product lines


Select The Blank
Question Japan's major productivity gains are the results of social
changes brought about by ________
Correct Answer Statistical quality control
Your Answer Statistical quality control


Select The Blank
Question The benefits of a change in process are defined in terms of
________ cost savings
Correct Answer Labour
Your Answer Labour


Select The Blank
Question ________ is a deep understanding of ones emotions,
strengths, weaknesses, needs, drives & their effects on self and others.
Correct Answer Self-awareness
Your Answer Emotional quotient


True/False
Question Three C's affecting today's companies are customer,
competition & change
Correct Answer True
Your Answer True


True/False
Question Business ethics is how personal norms do not apply to
activities & goals of a commercial firm.
Correct Answer False
Your Answer False


True/False
Question Scheduling is a part of strategic management.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Research and planning , Forecasting , Departmentalisation


True/False
Question Standards of performance act as the benchmark against which
the actual performance is compared.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question In SWOT , S stands for
Correct Answer favorable condition in the organization's
environment.
Your Answer Strategy


Select The Blank
Question Like roots of a tree, ________of organization is hidden from
direct view.
Correct Answer core competence
Your Answer mission


Multiple Choice Multiple Answer
Question Measures to take corrective action
Correct Answer Checking performance , Reformulate strategies ,
Standard check
Your Answer Checking performance , Formulate plans , Reformulate
strategies


True/False
Question All policies are 'statements'
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Your Answer More dogs


Multiple Choice Multiple Answer
Question market research is conducted by
Correct Answer by employees , by research agencies , by consultants

Your Answer by research agencies , by rivals , by consultants


True/False
Question Staffing function applies to all company levels irrespective
of levels of hierarchy
Correct Answer True
Your Answer True


Select The Blank
Question ________ should have the ability to develop a visionto see
patterns into the future.
Correct Answer Leaders
Your Answer Leaders


Multiple Choice Single Answer
Question Strategic management deals with
Correct Answer Business process
Your Answer Business process

Read more »

Posted in: Strategic Management (Set - VII)

Management Information System - 13

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question The________is the component of communication to which
information is transferred
Correct Answer Receiver
Your Answer Medium


Select The Blank
Question Select, train and ________ the employees to work for the
customers is a principle stated by Tom Peters in "The Service Edge".
Correct Answer Empower
Your Answer Empower


Multiple Choice Single Answer
Question MIS helps the organization in
Correct Answer process of decision making
Your Answer process of decision making


Multiple Choice Single Answer
Question The flow of information through MIS is
Correct Answer need dependent
Your Answer need dependent


Multiple Choice Single Answer
Question MRN is the short form of
Correct Answer Material Requirement Note.
Your Answer Material Requirement Note.


Multiple Choice Single Answer
Question One of the following is the non-trivial extraction of
implicit, previously unknown and potentially useful information from the
data
Correct Answer Data warehousing.
Your Answer Data mining.


Multiple Choice Single Answer
Question What denotes the hierarchy of and organization
Correct Answer organization structure
Your Answer organization structure


Multiple Choice Single Answer
Question Information requirement within organization are
Correct Answer different
Your Answer different


True/False
Question The IDE was developed by GE under the leadership of Charles
Babbage.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question Information helps organizations to
Correct Answer Meet benchmark standards. , Improve customer
service.
Your Answer Develop channels. , Improve customer service. , Develop
relationships.


True/False
Question The returns in the manufacturing sector are immediate as
compared to the service sector.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question Event clustering is result of one of the following:
Correct Answer Data Mining
Your Answer Data Storage


True/False
Question Habit and Operational Research are the techniques used for
taking programmed decisions.
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question The functions of the purchase department in case of stores
and purchase management are
Correct Answer Select vendors. , Prepare purchase order. , Monitor
supply position.
Your Answer Select vendors. , Prepare purchase order. , Monitor supply
position.


True/False
Question The ISO definition clearly reflects the desire to define
quality in a way which captures the current concept of quality as customer
satisfaction.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

Activity of GIS Measurement of natural phenomenon Digital Content
Development

Multimedia Prerequisite Big Screen Color Monitor Big Screen Color
Monitor

Benefit of Multimedia Motivate organization on issues of communication
Motivate organization on issues of communication

I.T. Enabled Service BPO BPO

Select The Blank
Question ________operation of the RDBMS is used for creating a subset
of rows that meet certain stated criteria.
Correct Answer select
Your Answer select


True/False
Question Foreign exchange management, tax planning etc. are
applications where expert systems are used.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

The longer the data warehouse has been in use the more it will evolve.
the more actionable and measurable it will be.

In today's information era data constitutes one of the potentially most
powerful assets of corporate organization. one of the potentially most
powerful assets of corporate organization.

As data is routinely collected and stored away in archives
organizations face dilemma of being data rich but information poor.
organizations face dilemma of being data rich but information poor.

Data in the data warehouse and is used for comparisons, trends, provide
historical perspective forecasting. generating reports and answering
pre-defined queries.

Select The Blank
Question Due to ________ trends, data mining is going to play a
critical role in ensuring that the huge data is not dumped in archive files.
Correct Answer data
Your Answer data


Multiple Choice Multiple Answer
Question The characteristics of data warehouse are
Correct Answer Subject driven. , Non-volatile. , Time varying
Your Answer Subject driven. , Non-volatile. , Time varying


Multiple Choice Single Answer
Question AI is the short form of
Correct Answer Artificial Intelligence.
Your Answer Artificial Intelligence.


Multiple Choice Single Answer
Question MIS always refers to
Correct Answer computer system and manual system
Your Answer computer system and manual system


Multiple Choice Single Answer
Question Local area network (LAN) is connected through
Correct Answer Cable.
Your Answer Cable.


Select The Blank
Question One of the service goals of airline industry is ________ %
occupancy to conclude that the schedules are convenient.
Correct Answer 95
Your Answer 95


Multiple Choice Single Answer
Question MIS as a combination of human and computer based resources
result into
Correct Answer both of the above
Your Answer both of the above


Multiple Choice Single Answer
Question TQM is the short form of
Correct Answer Total Quality Management
Your Answer Total Quality Management


Multiple Choice Multiple Answer
Question DBMS
Correct Answer Is a software system which performs the functions of
defining. , Is used for creating, revising and controlling database. , Is
specially devised software to create and maintain a database.
Your Answer Is a software system which performs the functions of
defining. , Is used for creating, revising and controlling database. , Is
specially devised software to create and maintain a database.


Select The Blank
Question ________operation of the RDBMS helps create a subset
consisting of columns in a table and permits the user to create new tables
which contain the acquired information only.
Correct Answer Project
Your Answer Project


Select The Blank
Question The Constructive Quality Model involves measuring
Quality________.
Correct Answer Indicators
Your Answer Indicators


True/False
Question ESS /EIS have emerged due to the need for improved
communication and more accurate information.
Correct Answer True
Your Answer True


Select The Blank
Question ________is the object oriented programming language.
Correct Answer Java
Your Answer Java


True/False
Question EIS/ESS cannot utilize hypertext and hypermedia.
Correct Answer False
Your Answer False


Select The Blank
Question ________ normally found in a manufacturing organization will
not be suitable in the service sector.
Correct Answer MIS
Your Answer MIS


Multiple Choice Multiple Answer
Question The signals through which data is transferred in
telecommunication are
Correct Answer Analog. , Digital. , Electromagnetic wave.
Your Answer Analog. , Digital. , Electromagnetic wave.


Multiple Choice Multiple Answer
Question The computer hardware consists of
Correct Answer Central processing unit. , Primary and secondary
storage.
Your Answer Central processing unit. , Primary and secondary storage.


Multiple Choice Multiple Answer
Question The information contained in the data dictionary is
Correct Answer Name of data item. , Source of data. , Keyword
Your Answer Name of data item. , Source of data. , Keyword


Multiple Choice Multiple Answer
Question The back office application in the hospital industry would
be
Correct Answer core applications , critical control applications
Your Answer core applications , critical control applications


Multiple Choice Multiple Answer
Question Benefits of data warehousing are it:
Correct Answer Is time saving. , Provides more and better
information. , Is improvement of business processes.
Your Answer Is time saving. , Provides more and better information. , Is
improvement of business processes.


Multiple Choice Multiple Answer
Question The activities sub - system management control would be
responsible for the following activities
Correct Answer Formulation of budgets , Resource allocation.
Your Answer Resource allocation. , Processing orders. , Strategic plans.

True/False
Question Source data automation is an output device.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question According to Herbert Simon model, the decision making
process consists of the following inter related phases
Correct Answer The intelligence phase. , Design phase. , Choice
phase.
Your Answer The intelligence phase. , Design phase. , Choice phase.


Multiple Choice Multiple Answer
Question Quality
Correct Answer indicates the degree of excellence of a product or
service , is the totality of the features and characteristics of a product
or service , is the degree to which the attributes of a product enable it to
perform its specified end item use
Your Answer indicates the degree of excellence of a product or service ,
is the totality of the features and characteristics of a product or service
, is the degree to which the attributes of a product enable it to perform
its specified end item use


True/False
Question A data warehouse is always a physically separate data store.
Correct Answer True
Your Answer False


Multiple Choice Single Answer
Question One of the following system will generate offers against the
enquiries
Correct Answer Marketing service system.
Your Answer Inventory management system.


True/False
Question MIS enables decision-maker to give only a re-active response
to a business situation.
Correct Answer False
Your Answer False


Select The Blank
Question ________ details are given by Branch Office to Marketing
Service System
Correct Answer Follow Up
Your Answer Follow Up

Read more »

Posted in: Management Information System(Set-4)

Marketing Management - 16

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question ________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast


Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from
producers rather than the middlemen
Correct Answer Expensive
Your Answer Non durables


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


True/False
Question The key to successful new product introduction lies in a
systems approach.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

Ballast business Fit well but low opportunities Some fit and some
misfit

Gap analysis Difference between desired and projected performance
Difference between desired and projected performance

Corporate parenting Managing SBU's by a corporate Managing SBU's by a
corporate

Heartland business Give the highest priority Fit well but low
opportunities

Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure
groups , Government stability
Your Answer Form of government adopted , Media and pressure groups ,
Government stability


Multiple Choice Single Answer
Question It limits the alternatives that a decision maker takes in a
given situation
Correct Answer Policy
Your Answer Policy


Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing


Match The Following
Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views
himself

Others self concept How the person thinks others see him How the
person thinks others see him

Personality Deference, Autonomy Esteem, Recognition

True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production
process , Integrates manufacturing with business strategy


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Time


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Behavioural


True/False
Question Systems are formal and informal rules and regulations that
complements the company structure
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It
ignores non price competition , Marginal revenue is less than average
revenue
Your Answer The additional cost of each unit of product , Marginal
revenue is less than average revenue , It is useful for new products


True/False
Question In negotiated contracts, the bid selected by buyer is not
necessarily the lowest
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Marketing


True/False
Question Companies apply a variety of price adjustment strategies to
account for differences in customer segments and situations.
Correct Answer True
Your Answer True


Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation


Select The Blank
Question Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price
Your Answer Sales volume


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Self production


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Exclusive


True/False
Question Changes in company structure also necessitates changes in
the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value ,
Agreed upon conditions


True/False
Question Consumer behaviour is more challenging across international
border.
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services


True/False
Question Services can be stored in inventory.
Correct Answer False
Your Answer False


Select The Blank
Question A change in quantity demanded of a product is caused by a
change in its ________.
Correct Answer Price
Your Answer Demand


Multiple Choice Single Answer
Question This distribution is necessary for most convenience goods.
Correct Answer Intensive
Your Answer Integral


True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence ,
Transportation
Your Answer Damaged goods , Customer satisfaction , Transportation


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return


Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a
buyer's behaviour
Correct Answer Family
Your Answer Family


Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer No-regret moves


Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion
Your Answer Promotion


Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Forecasting , Division of labour , Departmentalisation


Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Correctly positioned


Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be
the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige


Multiple Choice Single Answer
Question The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour
Your Answer Target market


Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming
Your Answer Exposure , Not accurate , Time consuming


Multiple Choice Single Answer
Question This method is more accurate for short term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller
quantities , Buying patterns of consumers is easy to detect.
Your Answer Number of consumers are more , Consumers buy smaller
quantities

Read more »

Posted in: Marketing Management(Set-IV)