Marketing Management - 16

LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question ________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast
Your Answer Sales Forecast


Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from
producers rather than the middlemen
Correct Answer Expensive
Your Answer Non durables


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Your Answer Possession


True/False
Question The key to successful new product introduction lies in a
systems approach.
Correct Answer True
Your Answer True


Match The Following
Question Correct Answer Your Answer

Ballast business Fit well but low opportunities Some fit and some
misfit

Gap analysis Difference between desired and projected performance
Difference between desired and projected performance

Corporate parenting Managing SBU's by a corporate Managing SBU's by a
corporate

Heartland business Give the highest priority Fit well but low
opportunities

Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure
groups , Government stability
Your Answer Form of government adopted , Media and pressure groups ,
Government stability


Multiple Choice Single Answer
Question It limits the alternatives that a decision maker takes in a
given situation
Correct Answer Policy
Your Answer Policy


Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Your Answer Marketing


Match The Following
Question Correct Answer Your Answer

Biogenetic needs Hunger, Thirst Hunger, Thirst

Actual self concept How person views himself How person views
himself

Others self concept How the person thinks others see him How the
person thinks others see him

Personality Deference, Autonomy Esteem, Recognition

True/False
Question Demand is highly elastic for industrial goods
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Your Answer Identifies quality and productivity from a production
process , Integrates manufacturing with business strategy


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Time


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Supplier


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Your Answer Behavioural


True/False
Question Systems are formal and informal rules and regulations that
complements the company structure
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It
ignores non price competition , Marginal revenue is less than average
revenue
Your Answer The additional cost of each unit of product , Marginal
revenue is less than average revenue , It is useful for new products


True/False
Question In negotiated contracts, the bid selected by buyer is not
necessarily the lowest
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence
Your Answer Subsistence


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Marketing


True/False
Question Companies apply a variety of price adjustment strategies to
account for differences in customer segments and situations.
Correct Answer True
Your Answer True


Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation
Your Answer Automation


Select The Blank
Question Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price
Your Answer Sales volume


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Self production


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True
Your Answer True


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Exclusive


True/False
Question Changes in company structure also necessitates changes in
the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer There is time and place of agreement , Two things of value ,
Agreed upon conditions


True/False
Question Consumer behaviour is more challenging across international
border.
Correct Answer True
Your Answer False


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Your Answer Consumables , Durables , Services


True/False
Question Services can be stored in inventory.
Correct Answer False
Your Answer False


Select The Blank
Question A change in quantity demanded of a product is caused by a
change in its ________.
Correct Answer Price
Your Answer Demand


Multiple Choice Single Answer
Question This distribution is necessary for most convenience goods.
Correct Answer Intensive
Your Answer Integral


True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True
Your Answer True


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence ,
Transportation
Your Answer Damaged goods , Customer satisfaction , Transportation


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity
Your Answer Debt , Equity , Return


Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a
buyer's behaviour
Correct Answer Family
Your Answer Family


Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing


Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Your Answer No-regret moves


Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion
Your Answer Promotion


Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Forecasting , Division of labour , Departmentalisation


Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Correctly positioned


Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be
the perceived price. Such products are called:
Correct Answer Prestige
Your Answer Prestige


Multiple Choice Single Answer
Question The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour
Your Answer Target market


Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming
Your Answer Exposure , Not accurate , Time consuming


Multiple Choice Single Answer
Question This method is more accurate for short term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke


Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller
quantities , Buying patterns of consumers is easy to detect.
Your Answer Number of consumers are more , Consumers buy smaller
quantities

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Posted in: Marketing Management(Set-IV)

Marketing Management - 15

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Deciding on the number of intermediaries to be employed by
a producer is called:
Correct Answer Intensity distribution
Your Answer Intensity distribution

Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective
Your Answer Exclusive

Multiple Choice Single Answer
Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory
Your Answer Introductory

Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise
causes revenue to increase
Your Answer Price cut causes revenue to decrease , Price rise
causes revenue to increase

Multiple Choice Single Answer
Question Which is the products that potential customers do not know
about it or they do not want yet.
Correct Answer Unsought
Your Answer Unsought

Multiple Choice Single Answer
Question 4p's of of Marketing should be considered in conjunction
with
Correct Answer 4C's
Your Answer 4C's

Multiple Choice Single Answer
Question Recovery stage in business cycle is also called
Correct Answer Upswing
Your Answer Upswing

Select The Blank
Question Buyer's response in ________ method may not be applicable
in other markets
Correct Answer Market tests
Your Answer Market tests

Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which
utility
Correct Answer Possession
Your Answer Form

Multiple Choice Single Answer
Question Government units that purchase or rent goods for carrying
out main functions of government is called
Correct Answer Government Market
Your Answer Government Market

Multiple Choice Single Answer
Question In which phase of production era, the producer and
consumer are the same ?
Correct Answer Subsistence
Your Answer Subsistence

Multiple Choice Single Answer
Question "Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly
Your Answer Competition

True/False
Question Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question New products enter the market and old customers make
repeat purchase during which stage of product life cycle?
Correct Answer Growth
Your Answer Growth

Match The Following
Question Correct Answer Your Answer

Sales forecast Sales volume Sales volume

Correlation method Historical data Historical data

Market forecast Industry trade associations Industry trade associations

Economic forecast Government Government


True/False
Question Experimental research involves obtaining data from
respondents in person, mail or by phone
Correct Answer False
Your Answer False

Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Your Answer Tactics

Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples
Your Answer Good packaging , Coupon offers , Discounts

True/False
Question Publicity is news carried in the mass media about a firm
and its products, policies or actions.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question This data is originated by original research through
observation/ enquiry
Correct Answer Primary data
Your Answer Primary data

True/False
Question The demand for a specific brand within a product category
is called selective demand.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Your Answer Marketing

Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators
Your Answer Manufacturer , Middlemen , Warehouse operators

True/False
Question Changes in consumer's buying patterns affects channel's
horizontal and vertical dimensions.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question It is the series of marketing institutions that help in
moving the product from producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel

True/False
Question Each product and brand has a status symbol potential
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question Recession stage in business cycle is also called
Correct Answer Slowdown
Your Answer Slowdown

Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be .
Correct Answer 60 units
Your Answer 60 units

Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Buyer

True/False
Question The greater the number of substitutes for a product, the
less price elastic is its demand.
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question It gathers, records and analyses data about problems
related to Marketing
Correct Answer Market Research
Your Answer Market Research

Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing
Your Answer Marketing

Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Your Answer One thing of value , There is time and place of
agreement , Agreed upon conditions

Match The Following
Question Correct Answer Your Answer

Customer is the focal point in Marketing Selling

Tangible sources Capital, machines,raw material Capital, machines,raw
material

Intangible sources Information, time and technology Information, time
and technology

Consumer to producer Backward communication Marketing


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form

True/False
Question Consumer behaviour is easy to understand in familiar
country like India for Indians.
Correct Answer False
Your Answer False

Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Research and planning , Forecasting , Division of
labour

Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix
Your Answer Marketing mix , Customer mix , Supplier mix

Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior
Your Answer Correctly positioned

Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be
accomplished
Correct Answer Objectives
Your Answer Objectives

Select The Blank
Question Optimum marketing mix is obtained using analysis,
________, implementation and control.
Correct Answer Planning
Your Answer Planning

Select The Blank
Question ________ routinely performs all functions on recurrent,
internal and external data
Correct Answer Recurrent data system(RDS)
Your Answer Recurrent data system(RDS)

True/False
Question Shorter production runs are required to produce large
number of products in multi-segment strategy
Correct Answer True
Your Answer True

Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion
Your Answer Promotion

Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be
satisfied ?
Correct Answer Atleast two parties , Each party is capable of
communication and delivery , Each party has something that might be of value

to the other party
Your Answer Atleast two parties , Each party is capable of
communication and delivery , Each party has something that might be of value
to
the other party

True/False
Question Companies have strenghts in a number of areas but their
key strength are few in number
Correct Answer True
Your Answer True

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Posted in: Marketing Management(Set-IV)