Marketing Management - 14

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question
A speciality product is ________ intensively distributed than a shopping product
Correct Answer
Less
Your Answer
Less

True/False
Question
Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer
True
Your Answer
True

True/False
Question
Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Marketer has no control over setting the price in which type of market structure?
Correct Answer
Competition
Your Answer
Monopoly

True/False
Question
Market foreacsts are available from sources like government
Correct Answer
False
Your Answer
False

Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
Correct Answer
Promotion
Your Answer
Promotion

True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
These products move through short channels:
Correct Answer
Eggs, Bread , Clothing , Cement
Your Answer
Eggs, Bread , Cement

True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance
Your Answer
Push money allowance , Cash rebates , Promotional allowance , Damaged goods allowance

Select The Blank
Question
Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer
Impulse
Your Answer
Impulse

True/False
Question
Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough
Your Answer
Sold on basis of benefits , Quality control is tough

Multiple Choice Multiple Answer
Question
Total cost includes :
Correct Answer
Fixed cost , Variable cost
Your Answer
Fixed cost , Variable cost

Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit
Your Answer
Exchange

Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Your Answer
Continental food

Multiple Choice Multiple Answer
Question
What are variable costs?
Correct Answer
Material , Labour
Your Answer
Material , Labour

Multiple Choice Single Answer
Question
A centralised inventory means
Correct Answer
Fast delivery to customers
Your Answer
Building and stocking one warehouse

Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater
Your Answer
Not consistent

Select The Blank
Question
Buyer's response in ________ method may not be applicable in other markets
Correct Answer
Market tests
Your Answer
Simple trend analysis

Multiple Choice Multiple Answer
Question
Categories of adopters are
Correct Answer
Innovators , Early adopters , Laggards
Your Answer
Innovators , Early adopters , Laggards

Multiple Choice Single Answer
Question
D in AIDA stands for :
Correct Answer
Desire
Your Answer
Demand

Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer
Geographic , Demographic
Your Answer
Demographic

Match The Following
Question
Correct Answer
Your Answer
Feedback
Communication from receiver to sender
Communication from receiver to sender
Encoding
Putting meaning to symbols conveyed as messages
Putting meaning to symbols conveyed as messages
Decoding
Interpreting the message by receiver
Interpreting the message by receiver
Noise
It interferes with communication process
It interferes with communication process

Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer
Selective
Your Answer
Selective

Multiple Choice Single Answer
Question
What is Market Penetration?
Correct Answer
Existing product-Existing market
Your Answer
New product-Existing market

Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige
Your Answer
Prestige

Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing
Your Answer
Marketing

Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur
Your Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional
Your Answer
Modern

Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer
Transaction , Transfer , Exchange
Your Answer
Transaction , Transfer , Exchange

Multiple Choice Single Answer
Question
General Electric Matrix is divided into how many cells
Correct Answer
9
Your Answer
4

Multiple Choice Multiple Answer
Question
Research design is classified as :
Correct Answer
Function , Methodology
Your Answer
Function , Methodology

Match The Following
Question
Correct Answer
Your Answer
Customer is the focal point in
Marketing
Marketing
Tangible sources
Capital, machines,raw material
Capital, machines,raw material
Intangible sources
Information, time and technology
Information, time and technology
Consumer to producer
Backward communication
Backward communication

Multiple Choice Multiple Answer
Question
The external sources of Primary data are :
Correct Answer
Retailer , Wholesaler , Libraries
Your Answer
Retailer , Wholesaler

True/False
Question
Executive judgement technique may be used to supplement other techniques
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer
Systems
Your Answer
Strategy

Multiple Choice Single Answer
Question
Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer
Intensity distribution
Your Answer
Exclusive distribution

Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing
Your Answer
Selling

Multiple Choice Multiple Answer
Question
The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer
Sales management , Advertising
Your Answer
Sales promotion , Advertising

Select The Blank
Question
________ is seen as an integral process that converts materials into goods
Correct Answer
Systems
Your Answer
Systems

Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU
Your Answer
Strategic planning

True/False
Question
Indirect channels for industrial products are longer than consumer product channels.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question
What is break down approach
Correct Answer
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales
Your Answer
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales

Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user
Your Answer
Producer--->Industrial user

Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons
Your Answer
Advertising , Packaging , Mass media

True/False
Question
Warehouses are needed when supply sources and markets are located close by.
Correct Answer
False
Your Answer
False

Read more »

Posted in: Marketing Management(Set-III)

Marketing Management - 13

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Odd , Leader
Your Answer
Prestige , Odd , Leader

Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy
Your Answer
Strategy

True/False
Question
Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer
True
Your Answer
True

True/False
Question
Marketer discourages his brand users for brand switching.
Correct Answer
True
Your Answer
False

Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy
Your Answer
One market mix for target market , One distribution and promotion strategy

Match The Following
Question
Correct Answer
Your Answer
Exclusive Assortment
Carrying the line of only one manufacturer
Carrying the line of only one manufacturer
Open bid
Contract awarded to lowest bidder
Contract awarded to lowest bidder
Negotiated Contract
Direct negotiation with one or more companies covering project and terms
Direct negotiation with one or more companies covering project and terms
Deep Assortment
Carrying a product family in depth, drawing on many producer's output
Carrying a product family in depth, drawing on many producer's output

Match The Following
Question
Correct Answer
Your Answer
Motivational research
It analyses consumer motives
It analyses consumer motives
Historical research
Uses past experiences to find solutions
Uses past experiences to find solutions
Survey research
Obtains data from respondents in person
Obtains data from respondents in person
Experimental research
One factor is constant and holding other factors
One factor is constant and holding other factors

Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke
Your Answer
Diet coke

Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Your Answer
Social class , Culture

Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical
Your Answer
Historical

Multiple Choice Single Answer
Question
"Image building" objectives are common in which type of market structure?
Correct Answer
Oligopoly
Your Answer
Monopoly

Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Your Answer
Possession

True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True
Your Answer
False

Multiple Choice Single Answer
Question
It identifies opportunities for and threats to the organisation
Correct Answer
Environmental assessment
Your Answer
Environmental assessment

Multiple Choice Single Answer
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer
Time Series Analysis
Your Answer
Simple Trend Analysis

Multiple Choice Multiple Answer
Question
How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer
Control mechanism , Departmentalisation
Your Answer
Control mechanism , Departmentalisation

True/False
Question
Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer
False
Your Answer
False

True/False
Question
Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Your Answer
Intermediary

Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible
Your Answer
Actionable , Measurable , Accessible

Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
Your Answer
Subsistence

Multiple Choice Single Answer
Question
Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer
Customer want satisfaction
Your Answer
Customer want satisfaction

Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Your Answer
Sales

Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural
Your Answer
Behavioural

Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange
Your Answer
Exchange

Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation
Your Answer
Standardisation

Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation
Your Answer
Market segmentation , Marketing mix

Select The Blank
Question
For ________ items, reseller reorders goods when inventory gets low
Correct Answer
Standard
Your Answer
Standard

Select The Blank
Question
The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer
Price elastic
Your Answer
Price elastic

Multiple Choice Multiple Answer
Question
Features of Question Marks?
Correct Answer
High growth , Low share SBUs
Your Answer
High growth , Low share SBUs

Multiple Choice Multiple Answer
Question
Beliefs are based on
Correct Answer
Knowledge , Opinion , Faith
Your Answer
Knowledge , Practicality , Faith

Multiple Choice Single Answer
Question
It is the relative difficulty in understanding or using the product
Correct Answer
Complexity
Your Answer
Complexity

Multiple Choice Single Answer
Question
It is a paid form of non personal communication.
Correct Answer
Advertising
Your Answer
Advertising

Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power
Your Answer
Population , Increase in buying power

Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Your Answer
Form

True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True
Your Answer
True

Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title
Your Answer
Information

Select The Blank
Question
________ product is sold for use in producing other goods or services
Correct Answer
Industrial
Your Answer
Industrial

Select The Blank
Question
Product ________ plays a major role in distribution strategy.
Correct Answer
Awareness
Your Answer
Awareness

True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True
Your Answer
True

True/False
Question
Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer
True
Your Answer
True

Multiple Choice Single Answer
Question
It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer
Discounts
Your Answer
Discounts

Multiple Choice Multiple Answer
Question
What are the stages in new product development ?
Correct Answer
Idea screening , Market testing , Commercialisation
Your Answer
Idea screening , Market testing , Commercialisation

Multiple Choice Single Answer
Question
It concentrates on organisation design and work flow
Correct Answer
Flotilla
Your Answer
Flotilla

True/False
Question
Image building pricing objective reduces the price war among competitor.
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question
Disadvantages of Primary data are :
Correct Answer
Cost factor , Time factor
Your Answer
Cost factor , Time factor

Select The Blank
Question
Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer
Market fallacy
Your Answer
Market fallacy

Read more »

Posted in: Marketing Management(Set-III)

Marketing Management - 12

MARKETING MANAGEMENT

Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital
status are factors of which type of segmentation?
Correct Answer Geographic , Demographic
Your Answer Geographic , Demographic

Multiple Choice Single Answer
Question It is is the data which has been
converted to a useful form for decision making
Correct Answer Information
Your Answer Primary data

Multiple Choice Single Answer
Question It refers to the relatively more durable
company arrangements and relationships
Correct Answer Structure
Your Answer Staffing

Multiple Choice Single Answer
Question It is the series of marketing
institutions that help in moving the product from
producer to the ultimate user.
Correct Answer Marketing channel
Your Answer Marketing channel

Multiple Choice Single Answer
Question In which stage of Product life cycle,
brand choice is heavily influenced by reference group
Correct Answer Maturity
Your Answer Introductory

Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Your Answer Form

True/False
Question Change in company's strategy gives rise
to problems necessitating a new structure to be made
Correct Answer True
Your Answer True

Select The Blank
Question Product means the ________ and services
the company offers the target market.
Correct Answer Goods
Your Answer Goods

Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples

Your Answer Coupon offers , Discounts , Samples

Multiple Choice Single Answer
Question What involves review of projected sales,
costs and profits.
Correct Answer Business analysis
Your Answer Test Marketing

Multiple Choice Multiple Answer
Question The external sources of Primary data are
:
Correct Answer Retailer , Wholesaler , Libraries
Your Answer Retailer , Wholesaler , Libraries

Select The Blank
Question The cost of warehousing, transportation,
inventory and handling products together constitutes
________ concept.
Correct Answer Total cost
Your Answer Total cost

Select The Blank
Question ________ product is sold for use in
producing other goods or services
Correct Answer Industrial
Your Answer Homogeneous

Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Your Answer Intermediary

Multiple Choice Single Answer
Question Consumerism emerged in which era of
Marketing?
Correct Answer Sales
Your Answer Sales

Multiple Choice Single Answer
Question The greatest amount of satisfaction comes
from which utility
Correct Answer Possession
Your Answer Possession

True/False
Question Augmented product includes the actual
product plus any additional services such as
maintenance, intallation etc.
Correct Answer True
Your Answer True

True/False
Question Experimental research involves obtaining
data from respondents in person, mail or by phone
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question New product forms and brands enter in
which stage of product life cycle?
Correct Answer Growth
Your Answer Introductory

True/False
Question Marketing concept has application only in
profit oriented businesses.
Correct Answer False
Your Answer False

Match The Following
Question Correct Answer Your Answer

Motivational research It analyses consumer motives It
analyses consumer motives

Historical research Uses past experiences to find
solutions Uses past experiences to find solutions

Survey research Obtains data from respondents in
person Obtains data from respondents in person

Experimental research One factor is constant and
holding other factors One factor is constant and
holding other factors


Multiple Choice Multiple Answer
Question A business is a system consisting of
following elements
Correct Answer Input and output , Objectives ,
Process and feedback
Your Answer Input and output , Objectives ,
Process and feedback , Profits

Multiple Choice Single Answer
Question Mission statements for marketing oriented
organisation are framed in terms of :
Correct Answer Customer want satisfaction
Your Answer Customer want satisfaction

Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Your Answer Exchange

Multiple Choice Single Answer
Question This method is more accurate for short
term forecasts
Correct Answer Simple Trend Analysis
Your Answer Simple Trend Analysis

Select The Blank
Question The benefits of a change in process are
defined in terms of ________ cost savings
Correct Answer Labour
Your Answer Labour

Select The Blank
Question Wholesalers and retailers help
manufacturer in carrying ________ flow to final
buyers.
Correct Answer Title
Your Answer Title

Multiple Choice Multiple Answer
Question Major role of promotion is to :
Correct Answer Inform , Remind , Persuade
Your Answer Inform , Remind , Persuade

True/False
Question "Promotion" is considered in conjunction
with "Convenience" .
Correct Answer False
Your Answer True

Multiple Choice Single Answer
Question This data is collected to deal with a
special problem
Correct Answer Non-recurrent data
Your Answer Primary data

True/False
Question A channel's length is also called as
horizontal dimension.
Correct Answer False
Your Answer True

Match The Following
Question Correct Answer Your Answer

Wide market coverage is achieved. Intensive
distribution. Intensive distribution.

Helps in the process of matching demand and supply.
Marketing channel Marketing channel

No intermediaries between producer and consumer.
Direct channel Direct channel

Combining two or more levels of a channel under one
participant's control. Vertical integration Vertical
integration


Select The Blank
Question There are more number of substitutes for
________ products.
Correct Answer Multi use
Your Answer Multi use

True/False
Question Marketer discourages his brand users for
brand switching.
Correct Answer True
Your Answer True

Select The Blank
Question Demographic, cultural, political, natural
etc combine to form ________ environment.
Correct Answer Macro
Your Answer Macro

Multiple Choice Multiple Answer
Question Commercial sources have following sources

Correct Answer Advertising , Packaging , Sales
persons
Your Answer Advertising , Mass media , Sales
persons

Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor
Your Answer Credibility , Relevance

Multiple Choice Single Answer
Question A diet conscious person after playing
football is thirsty. He opts for :-
Correct Answer Diet coke
Your Answer Diet coke

Multiple Choice Single Answer
Question This forecasting method is based on the
opinion of company's officers
Correct Answer Executive Judgement
Your Answer Executive Judgement

Select The Blank
Question ________ exists when a few large
independent firm accounts for bulk of an industry's
sales.
Correct Answer Oligopoly
Your Answer Oligopoly

Multiple Choice Multiple Answer
Question After the new product has passed the
conceptual stages it becomes more concrete in which
stages?
Correct Answer Test marketing , Commercialisation
, Product development
Your Answer Test marketing , Product development ,
Marketing strategy development

True/False
Question The key to successful new product
introduction lies in a systems approach.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine
Your Answer Capital , Technology , Machine

Select The Blank
Question The demand for a product is ________ when
price cut causes revenue to increase.
Correct Answer Price elastic
Your Answer Price elastic

Multiple Choice Multiple Answer
Question The micro-environment consists of
following components:
Correct Answer Marketing intermediaries ,
Customers , Competitors
Your Answer Customers , Competitors

Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation

Correct Answer Actionable , Measurable ,
Accessible
Your Answer Actionable , Measurable , Accessible

True/False
Question Consumption is shaped by the stage of
family life cycle
Correct Answer True
Your Answer True

Read more »

Posted in: Marketing Management(Set-III)