Consumer Behaviour - 6

1. Any communication by experts in that fields makes that communication more:-

a)


b)


c)


d)


Enthusiastic

Attractive

Credible

Environment friendly

Choose all that Apply.

Marks : 2


2. Why marketers focus on high involvement decisions?

a)


b)


c)


d)


Marketers assume consumers to be equally involved as they are

They believe consumers do not think before they act

They believe consumers think before they act

They believe consumers act and then think


Marks : 2


3. Use of primary data saves more time as compared to secondary data.

True

False


5. in India has been the major cause for slow rise of consumerism .


6. is defined as repetitive behaviour in absence of evaluation of alternative choices.
Marks : 2


7. It is the source of strong inborn drives and urges :-

a)


b)


c)


d)


Super ego

Super id

Id

Ego




Choose all that Apply.

Marks : 2


8. Characteristics of EBM model are :-

a)


b)


c)


d)


Incoherent

Coherent

Flexible

Rigid


Choose all that Apply.

Marks : 2


9. Enculturation takes place through a process of instilling values from key institutions like :-

a)


b)


c)


d)


The family & school

Religious institutions

Offices & workplaces

Government Departments & Agencies


Marks : 2


10. Who wrote this" Consumerism is shame of the total marketing concept "?

a)


b)


c)


d)


Ralph Nader

Peter Drucker

Karl Marx

Philip Kotler


11. The washing powder brand maximum used in India is :-

a)


b)


c)


d)


Wheel

Surf

Nirma

Tide




12. The basic levels of organisational buyers are :-

a)


b)


c)


d)


Purchaser

Initiator

Gatekeeper

Buyer


13. There is a close relationship between brand loyalty and habit.

True

False


14. Employment growth in agriculture is as low as %.

Marks : 2


15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-

a)


b)


c)


d)


Perception

Attitude

Behaviour

Personality


Marks : 2


15. It is the selection, organisation and interpretation of marketing and environmental stimuli into a cohesive picture :-

a)


b)


c)


d)


Perception

Attitude

Behaviour

Personality


16. has opened new avenue in collection of data in actual users.

17.



1. Cognitive learning
1. Intentional learning

2. Routinzed decision making
2. Incidental learning

3. Secondary stimulus
3. Habit

4. Information through exhibitions, print media
4. Conditioned stimuli

5. Insight

6. Stimulus and response







18. Characteristics of learning process are :-

a)


b)


c)


d)


Change in behaviour, temporary or permanent

Continuously evolves

No change in behaviour

Change in behaviour based on experience




18. Characteristics of learning process are :-

a)


b)


c)


d)


Change in behaviour, temporary or permanent

Continuously evolves

No change in behaviour

Change in behaviour based on experience


Marks : 2


19. It is a strong stimuli that forces action :-

a)


b)


c)


d)


Cues

Response

Drives

Stimuli


20. Nicosia model establishes a link between organisation and its prospective .

1. Today's consumers are greatly influenced by those individuals with whom they share :-

a)


b)


c)


d)


Some common traits & Values

Behavioural peculiarities

Same financial worth

Monetary relationships


22. It is based on differential threshold of a consumer :-

a)


b)


c)


d)


JND

Absolute threshold

Threshold level

Limen




23. gradually leads to brand loyalty.

24.



1. Primary Data
1. External agency

2. ORG
2. Source

3. Survey
3. MIS

4. Consumer Research
4. Data collection method

5. Internal/Govt. agency

6. Analysis of information









25. Characteristics of brand loyal consumers are :-

a)


b)


c)


d)


Over confident

Self confident

Store loyal

Not store loyal


26. There are high chances of product failure if product categorisation is not there in consumer's mind.

True

False


27. Higher level helps in understanding consumer behavior.



Eng lang,sophistication,selective behaviour 29. Caste influence is in rural India.

Pre-purchase decision are unimportant as compared to post purchase decision.

29. Caste influence is in rural India.

True

False


30. are interested in knowing the feedback of consumers.

31. In which model, a consumer may select a product that satisfies few attributes which he considers important?

a)


b)


c)


d)


Conjunctive model

Lexicographic model

Expectancy value model

Quantitative model


32. Research provides insight about customer's perception about the competition.

True

False




33. Brand beliefs & brand evaluation are identical in nature.

True

False


34. Minority group consumers tend to be more barnd loyal.

True

False


35. Attitudes are in nature.


36. Which are the varoius types of risks?

a)


b)


c)


d)


Financial risk

Physiological risk

Psychological risk

Physical risk


37. Who is the ' father ' of modern consumer movement?

a)


b)


c)


d)


John F Kennedy

Bill Clinton

Peter Drucker

Ralph Nader


37. The popular tea brand maximum used in India is :-

a)


b)


c)


d)


Tata

Lipton

Brooke Bond

Taj


38. Organisational buyers do not have a uniform demand.

True

False






Marks : 2


39. Measures by government to protect the interests of consumer are :-

a)


b)


c)


d)


Expansion of public sector

Expansion of private sector

Statutory regulation

Restrictive trade practices


40. Critical information required at ' after sales' level to enhance consumer satisfaction are :-

a)


b)


c)


d)


Prompt redressal

Repair and maintenance

Consumer follow up

Courteous and attentive service


41. Reasons for rural urban disparities are:-

a)


b)


c)


d)


Low priority to agriculture

High priority to agriculture

Success of land reforms

Failure of land reforms


42. Buying pattern is greatly influenced by :-

a)


b)


c)


d)


Greater pressures from the Society

Pressures from the Govt

Pressures from the manufacturer

Greater Time Management pressures




43. Characteristics of rural market in relation to dependency on Nature are :-

a)


b)


c)


d)


High dependence on natural factors for livelihood

Abundance of natural resources

Low dependence on natural factors for livelihood

Scarcity of natural resources


44. Organisational buyers totally depend on consumer demands.

True

False


45. gives clues to the firm about what existing or prospective customers think.





46. Study of CB is more complex in India due to multilingual, multicultural& ethical status.

True

False


47. Opinion Leaders are looked upon by others as :-

a)


b)


c)


d)


Sales Agents

Manufacturers workforce

Trend setters

Political Leaders


48. When the product is important to consumer but its benefits are not clear, the operating principle is perceptual vigilance.

True

False


Marks : 2


49. Greater the degree of brand loyalty, less important are situational factors.

True

False


Marks : 2


50. The objective of this Act is to protect the interests of consumers by establishing consumer councils for settlement of consumer disputes :-

a)


b)


c)


d)


Consumer Protection Act 1986

Consumer Protection Act 1989

Statutory regulation

MRTP Act , 1969

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Posted in: Consumer Behaviour (Set 2)

Consumer Behaviour - 5

2.



1. Aggression, hunger, sex
1. Id

2. Sensing-thinking type personality
2. Own decision maker

3. Sensitive thinking
3. Dogmatism

4. Intuitive thinking
4. Optimum stimulation level

5. Least price conscious

6. Short term consideration







3. The ego defensive function of attitude explains how attitudes the ego from anxieties & threats.

4. Characteristics of rural market in relation to marketing stimuli are :-

a)


b)


c)


d)


Low product exposure

Low brand awareness

High rate of retail outlets

Low rate of retail outlets


4. Characteristics of rural market in relation to marketing stimuli are :-

a)


b)


c)


d)


Low product exposure

Low brand awareness

High rate of retail outlets

Low rate of retail outlets


. Feedback is a very critical element for service oriented industries.

True

False


7. To create product differentiation, manufacturers have to continuously their products

8. Unforeseen factors that can affect supplies/purchase are :-

a)


b)


c)


d)


Labour

Cash flow

Bankruptcy

Technical problem


9. It is the data which is collected at first hand either by the researcher or by some other person for the study purpose :-

a)


b)


c)


d)


Primary data

Secondary data

Direct data

Indirect data


10. It is the individual's self concept :-

a)


b)


c)


d)


Super ego

Super id

Id

Ego


11. Cultural values are dynamic in nature.

True

False


12. Human process that is included in the EBM model is :-

a)


b)


c)


d)


Purchase

Satisfaction

Memory

Exposure






13. It is the process wherein all employees of the firm are required to interact directly with customers :-

a)


b)


c)


d)


Orientation

Satisfaction

Value

Delight


13. It is the process wherein all employees of the firm are required to interact directly with customers :-

a)


b)


c)


d)


Orientation

Satisfaction

Value

Delight


15. Theories based on the principle of perceptual equilibrium are :-

a)


b)


c)


d)


Social judgement theory

Heider's balance theory

Cognitive theory

Cognitive dissonance theory


16. Attribution theory attributes behaviour to the :-

a)


b)


c)


d)


Situation

Product

Price

Promotion


16. Attribution theory attributes behaviour to the :-

a)


b)


c)


d)


Situation

Product

Price

Promotion


Marks : 2


18. Cognitive learning theory is relevant for convenience products.

True

False


Marks : 2


19. If the outcome of post purchase experience is in line with the expectation, it is called :-

a)


b)


c)


d)


High discrepancy

Low discrepancy

Positive discrepancy

Negative discrepancy




20. Marketing research is a part of consumer research which in turn is a part of product research.

True

False


21. When the product benefits are clear cut, the operating principle is perceptual defense.

True

False


22. Super ego operates both at the conscious and unconscious level.

True

False



23. Trait theory is based on the following assumptions :-

a)


b)


c)


d)


Relatively stable behavioual tendencies among individuals

Difference in the degree to behavioural tendencies

Relative differences help in characterising their personalities

Emotional relationship between consumer and brand




24. Attitudes with of involvement are relatively easier to change.


25.



1. Perceived risk 4 1. Company specific problems

2. Degree of centralisation 1 2. Product specific problem

3. Perceptual distortion 6 3. Human behaviour

4. Unforeseen factors 5 4. Decides number of members in DMU

5. Breakdown, bankruptcy

6. Influences expectations










26.



1. Complaint resolution mechanism
1. Regular process

2. Marketer's challenge
2. Integration with decision making level

3. Xerox synonymous with photocopy machine
3. General level expectation

4. Market research
4. Category level expectation

5. Satisfaction of each customer

6. Brand level expectation







Marks : 2


27. If the outcome of post purchase experience is not in line with the expectation, it is called :-

a)


b)


c)


d)


High discrepancy

Low discrepancy

Positive discrepancy

Negative discrepancy


Marks : 2


28. An individual receives inputs in what form?

a)


b)


c)


d)


Cues

Response

Drives

Stimuli


29. Consumers in U.S are exposed to ads in a day.


30. Consumption rituals are series of symbolic behaviour that :-

a)


b)


c)


d)


Occur in sequence

Are repeated frequently

Resemble religious rituals

Induce God fearing sentiments


31. has a symbolic meaning tied to consumer values.


32. Industries in India depend to a major extent on :-

a)


b)


c)


d)


Company's profit margin

Infrastructure

Weather

Rainfall


33. Price perceptions influence the purchasing behaviour of consumer.

Marks : 2


34. Characteristics of Reference price :-

a)


b)


c)


d)


Static

Changes

More knowledge more price range

More knowledge less price range


35. Land reforms are largely failure in India.

True

False


36. A Social class is .

37. Expectations related to reliability, durability, style etc of the product is at which level?

a)


b)


c)


d)


General

Category

Transaction

Brand


38. Local, state, central regulations etc are factors affecting organisational buying behaviour.

39. Information about a new product stored in bits and pieces in consumer's mind is called .




Marks : 2


40. Customer expectation built up from a particular class of product is at which level?

a)


b)


c)


d)


General

Category

Transaction

Brand


41. Factors affecting perceived risks about the product are :-

a)


b)


c)


d)


New product

Technologically complex

High price

Low price


43. Getting new customers is more economical than retaining the existing customers.

True

False


Marks : 2


44. Marketers try to associate their product with symbols of :-

a)


b)


c)


d)


Achievement

Other brands & products

Foreign brands & products

Personal development


Marks : 2


45. More members will be involved in decision making if the problem is an extentive one.

True

False




Marks : 2


46. It is relatively difficult to change :-

a)


b)


c)


d)


Weak attitudes

Strong attitudes

All attitudes

Typical attitudes


47. Types of personality are :-

a)


b)


c)


d)


Extrovert

Leading

Following

Introvert


48. Consumerism in India has not progressed due to following reasons :-

a)


b)


c)


d)


High literacy rate

Ignorance

Consumerism disorganised

Wealth imbalance in the country




48. Consumerism in India has not progressed due to following reasons :-

a)


b)


c)


d)


High literacy rate

Ignorance

Consumerism disorganised

Wealth imbalance in the country




50. Expectations built up at the time of transaction between company and consumer is at which level ?

a)


b)


c)


d)


General

Category

Transaction

Brand


51. Customer buys the product with following minimum attributes :-

a)


b)


c)


d)


Reliable delivery

Durable

Style

Luxury


52. The rank of India among other countries in the world has gone down in terms of poverty, unemployment and level of development after independence.

True

False


53. The behaviourist theory gives little emphasis on consumer .




54. How is stimulus generalisation used for brand leveraging?

a)


b)


c)


d)


Extension of brand under successful brand

Extension of brand under upcoming brand

Extension in a different product category

Extension in a different product mix


Marks : 2


55. Repetition is important in case of :-

a)


b)


c)


d)


Convenience goods

Speciality goods

Shopping goods

Unsought goods


56. Customer satisfaction process includes following steps :-

a)


b)


c)


d)


Attractive sales team

Product purchase

After sales service

Repeat purchase


57. is used as a means of maintaining regular contact and dialogue with the consumer.

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Posted in: Consumer Behaviour (Set 2)

Consumer Behaviour - 4

Match The Following
Question Correct Answer Your Answer

Smell Cosmetics and food products Cosmetics and food products

Feel Paper products, fabrics Paper products, fabrics

Red colour Warm and sensual Warm and sensual

Blue colour Cool and friendly Cool and friendly



Question Correct Answer Your Answer

Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id

Sensing-thinking type personality Own decision maker Own decision maker

Sensitive thinking Short term consideration Short term consideration

Question Correct Answer Your Answer

Market research Regular process Regular process

Complaint resolution mechanism Integration with decision making level Integration with decision making level

Marketer's challenge Satisfaction of each customer Satisfaction of each customer

Xerox synonymous with photocopy machine Brand level expectation Brand level expectation

Match The Following
Question Correct Answer Your Answer

Market research Regular process Regular process

Complaint resolution mechanism Integration with decision making level General level expectation

Marketer's challenge Satisfaction of each customer Satisfaction of each customer

Xerox synonymous with photocopy machine Brand level expectation Category level expectation

Match The Following
Question Correct Answer Your Answer

No black marketing Social responsibility Social responsibility

Infancy stage Consumerism Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958

Full time forcing Variation of tie-up sales Variation of tie-up sales


Match The Following
Question Correct Answer Your Answer

Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication

Types of data Primary and secondary Primary and secondary

New product launch Non routine problem Communication problem

Survey research Communication problem Non-government publication

Formal product Image, quality etc of company

Traditional organisation No customer complaints handling

Feedback Service oriented industries

Customer orientation Maximum customer delight

Multiple suppliers Avoid the possibility of supplier failure

Buying centre roles Influencer, buyer, decider, gatekeeper, initiator

Buying centre Decision makers

Breakdown High opportunity cost

Question Correct Answer Your Answer

Survey Data collection method Internal/Govt. agency

Consumer Research Analysis of information Analysis of information

Primary Data Source Data collection method

ORG External agency Internal/Govt. agency
Question Correct Answer Your Answer

Physical risk Risk to human body Risk to human body

Psychological risk Risk of losing self esteem Risk of losing self esteem

Social risk Risk in purchasing items which enhance social attractiveness Risk in purchasing items which enhance social attractiveness

Performance risk the purchased product not achieving desired results the purchased product not achieving desired results

Market research Regular process Regular process
Complaint resolution mechanism Integration with decision making level
Marketer's challenge Satisfaction of each customer
Xerox synonymous with photocopy machine Brand level expectation

No black marketing Social responsibility
Infancy stage Consumerism
Statutory regulation Trade Marks and Merchandise Marks Act 1958
Full time forcing Variation of tie-up sales

Match The Following
Question Correct Answer Your Answer

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty

Secular consumption Promotes technology Promotes technology

Opinion leaders Involve in social activity Involve in social activity

Match The Following
Question Correct Answer Your Answer

Intuitive thinking Least price conscious Least price conscious

Aggression, hunger, sex Id Id

Sensing-thinking type personality Own decision maker Own decision maker

Sensitive thinking Short term consideration Short term consideration

Match The Following
Question Correct Answer Your Answer

No black marketing Social responsibility Social responsibility

Infancy stage Consumerism Consumerism

Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and Merchandise Marks Act, 1958

Full time forcing Variation of tie-up sales Variation of tie-up sales
Match The Following
Question Correct Answer Your Answer

Reports by Federation of Indian Chambers of Commerce Non-government publication Government publication

Types of data Primary and secondary Primary and secondary

New product launch Non routine problem Communication problem

Survey research Communication problem Non-government publication

Match The Following
Question Correct Answer Your Answer

Formal product Image, quality etc of company Services bought by the consumer

Traditional organisation No customer complaints handling Image, quality etc of company

Feedback Service oriented industries Maximum customer delight

Customer orientation Maximum customer delight Customer benefits and experience of service


Match The Following
Question Correct Answer Your Answer

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty

Secular consumption Promotes technology Is type of standard consumption

Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer

Market research Regular process Regular process

Complaint resolution mechanism Integration with decision making level Satisfaction of each customer

Marketer's challenge Satisfaction of each customer Integration with decision making level

Xerox synonymous with photocopy machine Brand level expectation Brand level expectation

Question Correct Answer Your Answer

Advance info and knowledge on products leads to Reduction in brand loyalty Are same as olden times

Today's male purchasing roles Include childcare and involvement in cooking also Imply no change in Buying Patterns

Today's female purchasing roles Are changed because of more financial independence Reduction in brand loyalty

Greater time pressures for individuals result in More convenience utilization thru use of vending machines / internet buying etc More convenience utilization thru use of vending machines / internet buying etc

Match The Following
would like the Question Correct Answer Your Answer

Optimum stimualtion level is less than the present status Relief seeking Relief seeking

Ideal self image How they would like to see themselves How they actually see them

Optimum stimulation level is more than present status Restless How they would like to see themselves

Optimum stimulation level is equal to present living status Satisfied How they society to see them
Match The Following
Question Correct Answer Your Answer

Unforeseen factors Breakdown, bankruptcy Decides number of members in DMU

Perceived risk Decides number of members in DMU Breakdown, bankruptcy

Degree of centralisation Company specific problems Influences expectations

Perceptual distortion Influences expectations Product specific problem
The Following
Question Correct Answer Your Answer

Brand Ambassadors Celebrities in different fields Celebrities in different fields

Sacred consumption Consumption of goods that promote beauty Consumption of goods that promote beauty

Secular consumption Promotes technology Promotes technology

Opinion leaders Involve in social activity Involve in social activity
Match The Following
Question Correct Answer Your Answer

Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy

Perceived risk Decides number of members in DMU Decides number of members in DMU

Degree of centralisation Company specific problems Company specific problems

Perceptual distortion Influences expectations Influences expectations
Match The Following
Question Correct Answer Your Answer

Formal product Image, quality etc of company Maximum customer delight

Traditional organisation No customer complaints handling No customer complaints handling

Feedback Service oriented industries Image, quality etc of company

Customer orientation Maximum customer delight Customer benefits and experience of service
Match The Following
Question Correct Answer Your Answer

Ideal self image How they would like to see themselves How they would like to see themselves

Optimum stimulation level is more than present status Restless Restless

Optimum stimulation level is equal to present living status Satisfied Satisfied

Optimum stimualtion level is less than the present status Relief seeking Relief seeking

Match The Following
Question Correct Answer Your Answer

Formal product Image, quality etc of company Image, quality etc of company

Traditional organisation No customer complaints handling No customer complaints handling

Feedback Service oriented industries Service oriented industries

Customer orientation Maximum customer delight Maximum customer delight


Match The Following
Question Correct Answer Your Answer

Unforeseen factors Breakdown, bankruptcy Breakdown, bankruptcy

Perceived risk Decides number of members in DMU Decides number of members in DMU

Degree of centralisation Company specific problems Company specific problems

Perceptual distortion Influences expectations Influences expectations

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Posted in: Consumer Behaviour (Set 2)