Marketing Research - 9

Question Constant Sum Scale (assigning points) can be used for :-
Correct Answer How different household would spend a fixed amount in a
Month , How different household would spend a fixed amount on entertainment
, How different respondents spend their Sunday
Question Through cluster analysis objects/cases are classified into
relatively________ group called cluster. Homogeneous
Question In MDS, when input data is ratio scaled, it is called as
non-metric MDS. Correct Answer False
Select The Blank
Question In Snowball sampling, (samples selected based on the initial
set of samples) initial sample sizes selected using probability methods but
additional units are obtained through information supplied by initial units
called________. Correct Answer Referrals
Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce
Question Complete________ of respondent and secrecy of data should be
maintained. Correct Answer confidentiality
Question SIRDO is the abbreviation of?
Correct Answer Small Industries Research & Development Organization
Question Main features of Technical Report are :-
Correct Answer Minute details of planning data collection, Analysis
Interpretation
Question ________ can be used for the diagrammatic rating scale. Correct
Answer Pictures
Question Mean or average value is used to estimate when data have been
collected using :- Correct Answer Interval or ratio scale
Question ________ type of question allow response in affirmative or
negative. Correct Answer Dichotomous [yes / No]
Question In Conjoint analysis, the assumption is that an individual is
Incapable of ranking options on basis of some criterion. Correct Answer
False
Question Which of the following is the source of Internal Published
Data?
Correct Answer Chairman's Statement
Question The impact of promotional slogans on the consumers can be
studied With Correct Answer Association technique
Question In hierarchical method of cluster analysis is again divided
into
Correct Answer Centrioid method, Linkage, Variance
Question Market Research is a ________ industry in India. Correct
Answer Growing
Question In resources for marketing research skilled staff plays an
important role in :- Correct Answer Maintaining data, Dealing with
different situation and Problems, Timely completion of research
Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer Panels
Question A questionnaire can be filled through different means like :-
Correct Answer Observation, Personal interview , Telephone interview
Question Position Bias is a possibility in ________Questions. Correct
Answer Multiple choice
Question National Bureau of economic research publishes data for
lagging, Coincidental and leading indicators based on ________. Correct
Answer 350 time's series
Question Multidimensional scaling, does not explain:- Correct Answer
Perception about the brands
Question The objective of Questionnaire design is to seek consistency
with
Correct Answer Method of data collection , Research objective ,
Respondent's willingness to answer questions on the subject
Question In conjoint analysis ranking involves complex trade offs.
Correct Answer True
Question In absence of proper________ the market research becomes a data
collection exercise. Correct Answer Problem Definition
Question Quota controls are used for National Panel Studies. Correct
Answer True
Question Which of the following represents a sampling error ?
Correct Answer Selected sample not representative of the population
Question Close ended Questions are time consuming and costly exercise.
Correct Answer False
Question A good Research Design should ensure that the data is gathered :-

Correct Answer Accurately , Timely , Economically
Question In pre launch research of Pharmaceutical products, it is
conducted
for Correct Answer Clinical trials under controlled parameters for
efficiency and side effects

Question Reports printed by the professional bodies are external
unpublished data. Correct Answer False

Question Bibliography contains ________.
Correct Answer Information of references and secondary data

Question Dichotomous form of questions can be observed in :-
Correct Answer Branching questions , Qualifying questions , Opening
questions
Question Identify the Close ended question type :-
Correct Answer Scales
Question The ________ has set up districts and boundaries based on
homogeneity of socio-cultural parameters.
Correct Answer State Re-organization Commission
Question Market Research is done to
Correct Answer Explore the Opportunities
Question "Structured"/ "Unstructured" Questionnaire is a classification
based on the :-
Correct Answer Degree of formality
Question In data analysis simple tabulation shows the distribution of
:-
Correct Answer One variable at a time
Question The questionnaire design is a process involving :-
Correct Answer 10 steps
Question Mean or average value is used to estimate when data have been
collected using :-
Correct Answer Interval or ratio scale
Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore
the new markets , To analyze the competitors

Question Diagnostic methods of sales forecasting are :-
Correct Answer Munshi Forecasts , Last Horse method , Delphi method

Question Top of mind recall is observed in :-
Correct Answer Attitude Research

Question The efficiency of OTC products is checked by ________ ONLY
Correct Answer Manufacturers
Question Sales representative work load depends on average order size.
Correct Answer True

Question Specialized techniques of Market Research include :-
Correct Answer National Readership survey , Forced Exposure test ,
Consumer
Panels

Question ________must cover all possible contingencies.
Correct Answer Branching questions

Question In exploratory research, the sample is very large and represents
a
class. Correct Answer False

Question This question is based on the case study of "REVIVAL OF THREE
STAR HOTEL". The Hotel was experiencing a decline in business. The
Management decided to attract business executives as :-
Correct Answer There was a decline in occupancy in the hotel
Question The responses for the 'education' of a respondent can include
Correct Answer Not disclosed , Illiterate , Literate without formal
schooling

Question Semantic differential scale is only three point rating scale.
Correct Answer False

Question Market Research & Marketing Research can be used
interchangeably.
Correct Answer False
Question This question is based on the case study of "THE BOOKSHOP".
What
facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease

Question A good Research Design should ensure that the data is gathered
:-
Correct Answer Accurately , Timely , Economically

Question Ethics in Marketing Research underline the three basic
responsibilities that includes :- Responsibility towards the respondent ,
Responsibility towards the client , Responsibility towards the researcher

Question Range is the simplest measure of calculation of mean.
Correct Answer False

Question While determining the interviewing process, the researcher is
confronted with :- Correct Answer Ascertaining the communication media

Select The Blank
Question Long form of NDDB is ________.
Correct Answer National Dairy Development Board

True/False
Question A Specific change in lifestyle is indicated through Demography
Correct Answer False

Question In cluster analysis linkage is based on ________distance or
neighbor rule Correct Answer Minimum
Question The person conducting pharma research should be well qualified so

that not to waste Doctors time.
Correct Answer True

Question Taking the responses on which political party will win the
upcoming election is known as ________.
Correct Answer Opinion Poll

Question In regression analysis, dependent variables must be measured on

nominal scale. Correct Answer False

Question Factor loading is the correlation between a factor and a
variable
in a factor analysis. Correct Answer True

Question A list of population members used to obtain a sample is known
as
the:- Correct Answer Sampling frame

Question In trend analysis Y= L x S x C x I where Time = long term
movement, seasonal and cyclical and irregular.
Correct Answer False

Question While formulating the research purpose the following points
should
be taken into consideration :-
Correct Answer What are the problems or opportunities? , What are the
decision alternatives? , Who are the users of the research?
Select The Blank
Question Respondent's imagination is tested in ________.
Correct Answer Rorschach test Inkblot

Multiple Choice Multiple Answer
Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export
Promotion
Council , Gem & Jewellery Export Promotion Council

Question The producers in the sellers' market are also forced to take
decisions based on the market information because
Correct Answer The resources are scarce

Question What are the various subparts of research objectives?
Correct Answer Research Questions , Hypothesis Development , Research
Boundaries

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Posted in: Marketing Research(Set-III)

Marketing Research - 8

Question Correct Answer Your Answer

. Determine the specific data to be sought Statement of
research purpose
. Questionnaire structure Funnel approach
. Physical characteristic of questionnaire Typography
. Pretesting Eliminate flaws

Multiple Choice Multiple Answer
Question Which are the New Delhi based Research Institutions?
Correct Answer NRDC , CSIR , Cement Research Institute of India

Question The National Readership Survey(NRS) investigates :-
Correct Answer Readership by income levels , Readership by Duplication ,

Readership per copy of publication

Question A specific change in lifestyle is indicated by ________
Correct Answer Psychographics

Question Correct Answer Your Answer

. Cluster Analysis Relatively homogeneous
group

. Regression analysis Relationship between given
variable and no. Of other variables
. Co joint analysis Optimum product design
application

. Factor Analysis A class of procedures for
data reduction and summarization

Question Report presentation methodology deals with :-
Correct Answer Research design, technique employees and justification
Your Answer Research design, technique employees and justification

Question What is the significance of report?
Correct Answer Quality of report is adjudged by a report , Lead to
appropriate actionable policies and decisions. , For future references as
secondary
data

Question Which of the following are the types of Sales and Market
Research?
Correct Answer Market Share Analysis Study , Market Characteristics
Study ,
Establishment of Quota and Territories

Question Vendor evaluation has to be done to select best vendor for :-
Correct Answer Price , Reliability , Credit


Question Following are the characteristics of Factor analysis :-
Correct Answer Uses an advance forms of co-relation analysis to the
responses , Variables that are interrelated and similar are reduced to
smaller numbers
of uncorrelated factors. , The model is primarily based on liner
relationship
through which factor loading is derived.

Question Market Research is done to
Correct Answer Explore the Opportunities

Question The objectives of marketing research are
Correct Answer To understand the consumer needs and wants , To explore
the
new markets , To analyze the competitors

Question In the Funnel approach, specific questions come first and
general
questions later.
Correct Answer False
Question The client or organization should answer the queries of cost
v/s
benefits of research.
Correct Answer True

Question Correct Answer Your Answer

. Post launch research Usage and attitude
. Target respondents Doctors
. Sampling procedure Area sampling
. Pre launch research Clinical trials and
formulations


Question For the semantic differential scale the central point of the
scale
is a ________.
Correct Answer Neutral Point

Question Getting the response for television viewership from a group of
respondents over the period of six months is an example of consumer panel
survey.
Correct Answer True

Question This question is based on the case study of "BOOK JACKET". The
Publishers found that the market ________.
Correct Answer Was biased towards higher socio-economic group

Question Market Research involves
Correct Answer Collection and Analysis of Data

Question Corollary data in market analysis research is :-
Correct Answer Data related to the product but not about the product

Question Report should be terse and concise.
Correct Answer False
Multiple Choice Multiple Answer
Question A Questionnaire :-
Correct Answer Is an instrument for seeking and recording data ,
Motivates
a respondent to respond , Facilitates data processing

Match The Following
Question Correct Answer Your Answer

Skewness Symmetric distribution about mean
Array Numerical sequence either ascending or
descending

Simple Tabulation One variable distribution
Cross Tabulation Relationship between two or more
variables


Multiple Choice Single Answer
Question Top of mind recall is observed in :-
Correct Answer Attitude Research

Question Projective technique is a subtype of open ended question.
Correct Answer True

Question Sampling in which each element has known chance for inclusion in

the study is known as Probability Sampling Correct Answer True

Multiple Choice Multiple Answer
Question Factors affecting consumer decision process include :-
Correct Answer Economic factors , Intrinsic factors , External factors

Select The Blank
Question Kurtosis is measure of ________ or flatness of curve defined by

the frequency distribution. Correct Answer Relative peaked ness

Multiple Choice Multiple Answer
Question Multidimensional scaling consist of :-
Correct Answer Attribute data , Non attribute data , Similarity and
preference
Question The respondent is shown clippings of advertisements in which
Brand
names are deleted. He is then asked to identify the Brand and the media
where
it appeared. This is known as :- Correct Answer Recognition Test

Question In data analysis simple tabulation shows the distribution of :-

Correct Answer One variable at a time

Question Questionnaire Design is the Integral part of Research Design.
Correct Answer True
Your Answer True

Question Which of the following are the research obligations to the
client?
Correct Answer Honest and clear reporting , Briefing regarding study
limitation , Explanation of Report Conclusions and aiding client's
application

Question Informal interview is a ________ format of data collection.
Correct Answer Unstructured

Question Which are the Export Promotion Councils?
Correct Answer Cashew Export Promotion Council , Handloom Export
Promotion
Council , Gem & Jewellery Export Promotion Council

Question The respondent marks on a continnum between extremes his/her
feelings towards an object. This represents
Correct Answer Scaling techniques

Question Which is the journal available for footware?
Correct Answer Journal of Leather Technologists Association

Question This question is based on the case study of "RESEARCH ON
CONSUMER PRODUCTS ". The company did not have any major threat from
competition in the Indian market.
Correct Answer False

Question Factor loading is the corelation between :-
Correct Answer A factor & a Variable

Question Identification of Target Population is facilitated by :-
Correct Answer Well defined research objectives , Alternative,
reasonable/target population definitions , Specifications for exclusion in
target
population
Multiple Choice Single Answer
Question "Self Administered" personal interviews are those in which :-
Correct Answer The respondent fills the questionnaire

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Posted in: Marketing Research(Set-III)

Marketing Research - 7

Question ________ translates information needs into a set of questions that
a respondent can answer.
Correct Answer A Questionnaire

Question Pie chart is a round chart divided into sections denoting ________
associated with each value.
Correct Answer percentage

Question In industrial product research the research methodologies adopted
are :-
Correct Answer In-depth interviews , Surveys , Application Research

Question In ________ method the research analyst is not concerned with
cause and research relationship.
Correct Answer Diagnostic

Question Recall level of Niram Advertisement can be found out by doing :-
Correct Answer Advertisement Effectiveness Study

Question When company prepares a long range plan it is unpublished internal
source of information.
Correct Answer True

Question Which publications can be used for research on automobile
industry?
Correct Answer Auto spark , Automobile Reporter , Auto Age

Question In mail survey, the questionnaire is ________.
Correct Answer Self administered

Question The ________ uses a cartoon format in which one of the characters
is represented as saying something.
Correct Answer Roseinweig test

Select The Blank
Question A factor's eigne value is the sum of________ of factor loading.
Correct Answer Square

Question ________ research describes some aspects of market
Characteristics.
Correct Answer Descriptive

 Marketing research Is not a substitute but an Aid to Judgement.
Steps involved in Market research: -
1. Define research purpose / problem
2. Define the research Objective
3. Estimate the value of Information
4. Select the Research Approach
5. Apply research Tactics
6. Compare cost and timings
7. Collect data
8. Analyze and Interpret collected data
9. Make recommendations and conclusions

EXPLORATORY research: - general overview of the situation but don't have any data available.
a. Personal interviews
b. Industry expert views
c. Existing secondary data
d. Qualitative research
e. Pilot survey

DESCRIPTIVE – need to obtain very specific picture of the market. Methods used:
Secondary data
Survey
Panels

CASUAL – one variable causes or determines the value of the other variables.
Similar like Lab Experimentation.

Motives – are internalized factors that cause people to behave the way they do.

SECONDARY SOURCES –
• Consumer inputs
• Industrial users
• Research reports

RATIO SCALES:

1) Respondents to indicate their choice by selecting from the options provided –ITEMISED RATING SCALE
2) Respondents to rate the set of items according to their importance – RANK ORDER SCALE
3) Assign points according to their importance – CONSTANT SUM SCALE
4) How much they agree or disagree with the set of statements – LIKERT SCALE
5) Indicate their attitude towards an organization – SEMANTIC DIFFERENTIAL SCALE

 Nominal scales – variables such as age, sex, occupation, religion, brand awareness.
 Ordinal scales – percentile, median and rank order co relation. Customer asked to show his preference for a product. PAGE 46
 Interval scales – attitude, opinions, index numbers.
 Ratio scales –unlike Interval scale doesn't have a Zero value

Types of Questions: -
Open-ended Close ended
• Free response Dichotomous
• Probing ranking
• Projective techniques: Checklist
Like showing objects multiple choices
Scaling Page 70

SAMPLING
Probability sampling | Non probability Sampling
 Simple Random | Convenience sampling
 Systematic | Snow ball sampling
 Area sampling | Quota sampling
 Stratified Sampling | Judgement Sampling
1. Systematic – samples selected by applying a regular pattern across the entire population.
2. Snowball – additional set of samples selected based on the initial set of samples
3. Convenience – Easily accessible samples are selected
4. Quota – samples selected including the minimum number from each subgroup in the population. Like Age, sex, location subgroups
5. Stratified – samples selected randomly from the strata's in the population
6. Area – samples selected as entire subgroups within the population.

7. Simple random – Simple random number tables select samples or computer generated lists
8. Judgement – respondents are chosen on basis of convenience or accessibility.

STEPS in data Analysis
Assemble
Order
Summarize
Select appropriate method

DATA ANALYSIS METHOD
Multi Linear Regression – relationship between a specific variable and the number of other variables. Ex: dollar sales value of showroom
Co-joint - relative importance of the combination of attributes as viewed by the Customer. Ex: coffee combination with Cappuccino with or without cinnamon.
Factor – reduce and summarize data.
Cluster – sorting data into clusters that exhibit similar characteristics. Helps identify new product opportunity and makes data manageable.
Multi dimensional scaling – represents perceptions and preferences of respondents as data points in geometric space. It identifies attributes and dimensions.

In Delphi method experts or knowledgeable people are invited to give their forecast: -
Without giving reasons
Question Spontaneous response from respondent is possible in :-
Correct Answer Free response questions , Probing questions , Unstructured questions
Ranking Several alternatives compared with each other at same time

Scaling technique Quantify a qualitative data

Double barreled questions Several responses at once

Checklist Check one or more of the responses listed for answers

Question Barometric methods of sales forecasting are :-
Correct Answer Historical analogy , Product like cycle concept , Survey methods

Question Top of mind recall is observed in :-
Correct Answer Attitude Research

________represents a close ended question.
Scales

Question How people allocate their time and money to certain products and factors is depicted by
Correct Answer Psychographic Variable

Question This question is based on the case study of "THE BOOKSHOP". What facilitated the idea of starting a copy service ?
Correct Answer Availability of the shop next door on lease

Question In regression analysis, dependent variables can be expressed as a linear function of impendent variables.
Correct Answer True

Question According to Lipstein, rules for minimizing non-sampling errors include :-
Correct Answer Restrict the Questionnaire to data essential to the study , Use the smallest sample consistent with research objective , Sample survey should be as easy to execute as possible

Question Economic indicators in survey method of sales forecasting are :-
Correct Answer Leading , Co-incident , Lagging

Multiple Choice Single Answer
Question Retail Store Audit uses :-
Correct Answer Random multistratified sampling

Question In industrial product research the research methodologies adopted are :-
Correct Answer In-depth interviews , Surveys , Application Research

Question The limitations with regression forecasting is that independent variables must be forecasted before forecasting the dependent variables.
Correct Answer True

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Posted in: Marketing Research(Set-III)

Material Management - 10

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Select The Blank

  Question        Conformance to ________ is checked against component drawings.

  Correct Answer        Dimensions

  Your Answer     Dimensions

 

 

 Multiple Choice Single Answer

  Question        The inventories which refer to the maintenance, repair and operation supplies which are consumed during process of manufacturing but do not become part of the product is :-

  Correct Answer        MRO inventories

  Your Answer     MRO inventories

 

 

 True/False

  Question        Import substitution in reality should be looked upon as "Import avoidance"

  Correct Answer        True

  Your Answer     True

 

 

 True/False

  Question        Deterioration & Obsolescence cost are similar.

  Correct Answer        False

  Your Answer     True

 

 

 Select The Blank

  Question        Customs duty is charged on the imported goods as per ________.

  Correct Answer        Customs tariff rules

  Your Answer     Customs tariff rules

 

 

 Multiple Choice Multiple Answer

  Question        In a contract buyer has right to :-

  Correct Answer        Examine the goods , Reject the goods delivered in wrong quantity , Reject non conforming goods

  Your Answer     Examine the goods , Reject the goods delivered in wrong quantity , Sue for interest of buyer

 

 

 Select The Blank

  Question        ________ of the department refers to the placement of the department in the structure of the company.

  Correct Answer        Status

  Your Answer     Location

 

 

 True/False

  Question        Purchasing policies are implemented by framing procedures and rules.

  Correct Answer        True

  Your Answer     True

 

 

 True/False

  Question        Black bituminous paint should be applied to rubber parts.

  Correct Answer        False

  Your Answer     False

 

 

 Multiple Choice Single Answer

  Question        Pending purchases indent report :-

  Correct Answer        Highlights indents yet to be converted in to purchase-orders

  Your Answer     Highlights indents yet to be converted in to purchase-orders

 

 

 Multiple Choice Multiple Answer

  Question        Correct issues must have :-

  Correct Answer        Written requisitions , Authorized requisitions

  Your Answer     Written requisitions , Authorized requisitions , Name of requisitor

 

 

 Multiple Choice Multiple Answer

  Question        The following are the actions would help to improve effectiveness of materials planning :-

  Correct Answer        Accurate forecasting , Computerization , Shorter materials plan period

  Your Answer     Accurate forecasting , Computerization , Increase in lead time

 

 

 Select The Blank

  Question        Systematic, formal and continuous analysis of all factors affect ________ management function is known as Materials research.

  Correct Answer        Materials

  Your Answer     Materials

 

 

 True/False

  Question        OEM discount is given by the supplier with a view to widen customer's base.

  Correct Answer        True

  Your Answer     False

 

 

 Multiple Choice Single Answer

  Question        A buyer gives wrong idea to his supplier about his requirements or show a fictitious figure to get some price discount is called as :-

  Correct Answer        Misrepresentation of facts

  Your Answer     Misrepresentation of facts

 

 

 Multiple Choice Multiple Answer

  Question        Purchasing and procurement cost reduction is possible through :-

  Correct Answer        Blanket orders , Green purchasing , System contracting

  Your Answer     Blanket orders , Green purchasing , System contracting

 

 

 Select The Blank

  Question        ________ department in almost all companies is the biggest spending department and the custodian of company's purse.

  Correct Answer        Purchasing

  Your Answer     Purchasing

 

 

 Select The Blank

  Question        ________ find their use in identification of raw materials, lubricants, pipelines etc.

  Correct Answer        Colour codes

  Your Answer     Colour codes

 

 

 Select The Blank

  Question        ________ is a complex combination of men, machines, materials and tools.

  Correct Answer        Manufacturing

  Your Answer     Operation

 

 

 Multiple Choice Single Answer

  Question        What is the meaning of storekeeping?

  Correct Answer        Physical storage of goods under custodianship in a systematic manner

  Your Answer     Physical storage of goods under custodianship in a systematic manner

 

 

 True/False

  Question        Value analysis is the cost reduction technique.

  Correct Answer        True

  Your Answer     True

 

 

 Multiple Choice Single Answer

  Question        Competitive price information must be treated as confidential and should not be disclosed to the bidders with an intention of allowing them to rebid is :-

  Correct Answer        Improprieties of bids

  Your Answer     Improprieties of bids

 

 

 Match The Following

Question    Correct Answer    Your Answer

 

JE    Journal Entries   Journal Entries

 

PO    Purchase order    Purchase order

 

GRN   Goods receipt note      Goods receipt note

 

DN    Discrepancy note. Discrepancy note.

 

 

 

 Multiple Choice Single Answer

  Question        Traffic division is concerned with :-

  Correct Answer        Arrangement of eco. Transportation of incoming and outgoing materials

  Your Answer     Arrangement of eco. Transportation of incoming and outgoing materials

 

 

 Multiple Choice Single Answer

  Question        Issue of stock is :-

  Correct Answer        Process of reacting by stores

  Your Answer     Process of reacting by stores

 

 

 True/False

  Question        Cancellation of orders on flimsy ground is unethical.

  Correct Answer        True

  Your Answer     True

 

 

 Select The Blank

  Question        Systematic ________of stores is the key to its efficient operation.

  Correct Answer        Layout

  Your Answer     Layout

 

 

 Multiple Choice Single Answer

  Question        Foreign trade is controlled by Government for :-

  Correct Answer        Promoting export &controlling import

  Your Answer     Promoting export &controlling import

 

 

 Multiple Choice Multiple Answer

  Question        In review system-optional replenishment :-

  Correct Answer        Reorder level is fixed , Review period is fixed

  Your Answer     Review period is fixed , Reorder level is fixed

 

 

 Multiple Choice Multiple Answer

  Question        The receiving stores copy is used by it :-

  Correct Answer        To ensure that supplier effects supply of only items ordered on him. , To ensure that supplier does not supply more than the quantity stipulated in the purchase order. , To ensure that the supplier effect deliveries through the mode of transport asked for by the buyer.

  Your Answer     To ensure that supplier does not supply more than the quantity stipulated in the purchase order.

 

 

 True/False

  Question        A company wishing to use preferred numbers must decide first the smallest size to be made, then largest size to be made and then the total no. of sizes to be made.

  Correct Answer        True

  Your Answer     False

 

 

 Multiple Choice Single Answer

  Question        Finished goods means :-

  Correct Answer        Goods which are ready to ship

  Your Answer     Goods which are ready to ship

 

 

 True/False

  Question        JIT purchasing is indirectly the activity of pushing inventory on the suppliers.

  Correct Answer        True

  Your Answer     True

 

 

 Multiple Choice Multiple Answer

  Question        Quantity discounts are offered when :-

  Correct Answer        Buyer tempts to produce large quantity , Production is higher & cost is less

  Your Answer     Buyer tempts to produce large quantity , Production is higher & cost is less

 

 

 Multiple Choice Multiple Answer

  Question        Advantages of fixed price agreements are :-

  Correct Answer        They are easy to administer , They give certainty to the buyer who knows from the start, amount he has to pay for the goods/services. , They protect buyer from possible financial risks from price escalations

  Your Answer     They are easy to administer , They give certainty to the buyer who knows from the start, amount he has to pay for the goods/services. , They protect buyer from possible financial risks from price escalations

 

 

 Select The Blank

  Question        Originating department of daily material receipt report is ________.

  Correct Answer        Receiving store

  Your Answer     Receiving store

 

 

 Select The Blank

  Question        ________ is the arrangement of items into groups according to a pre determined pattern.

  Correct Answer        Classification

  Your Answer     Classification

 

 

 Multiple Choice Multiple Answer

  Question        Main information in the bill of material is :-

  Correct Answer        Part no. , Material specification , Quantity per assembly

  Your Answer     Part no. , Material specification , Quantity per assembly

 

 

 Match The Following

Question    Correct Answer    Your Answer

 

LC    Labour cost as considered at the time of contract     Labour cost as considered at the time of contract

 

MA    Actual material cost as on date.    Actual material cost as on date.

 

MC    Material cost as considered at the time of contract   Material cost as considered at the time of contract

 

LA    Actual labour cost as on date Actual labour cost as on date

 

 

 

 Multiple Choice Single Answer

  Question        Heat is :-

  Correct Answer        An physical agent

  Your Answer     An physical agent

 

 

 Multiple Choice Single Answer

  Question        A formal request to the purchase department, by the indentor to procure the items mentioned therein and within the indicated time schedule is :-

  Correct Answer        Purchase indent

  Your Answer     Purchase indent

 

 

 True/False

  Question        Coal and coke gas used for power generation and process heating are direct materials.

  Correct Answer        False

  Your Answer     True

 

 

 Select The Blank

  Question        In a contract of sale by description the goods sold must be of ________ quality.

  Correct Answer        Merchantable

  Your Answer     Merchantable

 

 

 True/False

  Question        Annual total cost remain constant though stock-turn over rate changes.

  Correct Answer        False

  Your Answer     False

 

 

 Multiple Choice Multiple Answer

  Question        Obsolescence cost is :-

  Correct Answer        Due stock on hand , Part No. / Name

  Your Answer     Due stock on hand , Cause of the event , Number of turns

 

 

 True/False

  Question        Single tender system is used when there is only one supplier of the item.

  Correct Answer        True

  Your Answer     True

 

 

 Select The Blank

  Question        In traditional purchasing, quality is confirmed ________.

  Correct Answer        On receipt

  Your Answer     On receipt

 

 

 

 

 

 

 

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Posted in: Materials Management(Set-3)

Supply Chain Management - 25

HAPPY NAVRATRI

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SUPPLY CHAIN MANAGEMENT

Semester IV

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

 

Multiple Choice Multiple Answer

Question Following results are possible only & only if organisation goes for Supply chain

Priorities:-

Correct Answer Reduce Inventory Cost , More Revenue , On Time Delivery

Your Answer Reduce Inventory Cost , Cycle Time , On Time Delivery

 

Multiple Choice Single Answer

Question Product lines with highly customized end product find it difficult to forecast on product

basis :-

Correct Answer The demand

Your Answer The demand

 

Multiple Choice Single Answer

Question The supply chain management is compared by " Cooper and Ellram" with :-

Correct Answer Relay Team

Your Answer Relay Team

 

True/False

Question All forecasting methods require complex calculations and therefore are ideally suited to

be done by a computer.

Correct Answer False

Your Answer True

 

True/False

Question The measures suggested by Balloy have limited application, mainly at the strategic

rather that operational level.

Correct Answer False

Your Answer False

 

Multiple Choice Single Answer

Question Which is the system in which production is demand driven, coordinated with actual

customer demand?

Correct Answer Pull Base System

Your Answer Push Base system

 

Select The Blank

Question BOM can have ________ levels.

Correct Answer Many

Your Answer Two

 

Multiple Choice Single Answer

Question Different machines were clustered together to eliminate :

Correct Answer Transportation of item

Your Answer Transportation of item

 

Multiple Choice Single Answer

Question How many levels the supply chain management is divided into ?

Correct Answer Three

Your Answer Three

 

True/False

Question Warehousing & Transportation are not at all related activity in SCM.

Correct Answer False

Your Answer False

 

Select The Blank

Question In the MRP package referred in the example, the entry of capacity data is to see if we

are________ production capacity.

Correct Answer Exceeding

Your Answer Not meeting

 

Multiple Choice Multiple Answer

Question Both the ordering system fixed quantity at variable times and variable quantity at fixed

times has implications for :-

Correct Answer Safety stock , Operational responsiveness , Level of risk involved given variable

supply

Your Answer Safety stock , Operational responsiveness , Level of risk involved given variable

supply

 

Multiple Choice Single Answer

Question The levels at which long term decisions are made is :-

Correct Answer Strategic

Your Answer Tactical

 

Multiple Choice Single Answer

Question The Gap between purchase order creation date and requested delivery date is known as :-

Correct Answer Customer Order promised cycle time

Your Answer Customer Order promised cycle time

 

Select The Blank

Question One of the factors behind Japanese success story as geographic proximity and that

suppliers are often ________ around the major customers.

Correct Answer Clustered

Your Answer Clustered

 

Multiple Choice Multiple Answer

Question Implementing JIT system is a task that can't be undertaken lightly, it will be expensive in

terms of :-

Correct Answer Management & effort , Initial implementation , The continuing effort to run the

system

Your Answer Management & effort , Initial implementation , The continuing effort to run the

system

 

Multiple Choice Single Answer

Question Outsourcing to 3PL companies to world class standards allow the company to realize

their anticipated benefits:-

Correct Answer Immediately

Your Answer Immediately

 

True/False

Question A two bin system is not appropriate with many stock items.

Correct Answer True

Your Answer False

 

Multiple Choice Single Answer

Question To provide an adequate support what will be need to do with information system?

Correct Answer Major overhaul

Your Answer Major overhaul

 

Multiple Choice Multiple Answer

Question The Technical Aspects of EDI agreement are :-

Correct Answer coding system , The EDI that is to be employed , The Network that is to be used

Your Answer The EDI that is to be employed , The Network that is to be used , coding system

 

Multiple Choice Single Answer

Question The Data required for the IT application in the field of SCM is mainly based on:-

Correct Answer Decision Making

Your Answer Data Structure

 

Match The Following

Question Correct Answer Your Answer

Manager participation in SCM activity 0.16 0.16

Director/GM participation in SCM activity 0.28 0.28

Vice President participation in SCM activity 0.17 0.17

President participation in SCM activity 0.14 0.14

 

True/False

Question In the supply chain, a team of four player, retailer, distributor, warehouse, factory is

require to get involved for the success.

Correct Answer True

Your Answer True

 

True/False

Question BOM is best thought of as divided interval levels.

Correct Answer True

Your Answer True

 

Multiple Choice Single Answer

Question How does aggregate plan created by master production schedule become extremely

detailed plan?

Correct Answer MRP translates it

Your Answer MRP translates it

 

Multiple Choice Multiple Answer

Question If we take chair figures from MPS as chair requirement and to meet those requirements,

the package will produced a detailed production plan for :-

Correct Answer Seats , Backs , Legs

Your Answer Seats , Backs , Legs

 

Multiple Choice Single Answer

Question Spares stationery, consumable etc. are what type of inventory for the organization?

Correct Answer Common

Your Answer Common

 

Multiple Choice Multiple Answer

Question The category of forecasting are :-

Correct Answer Short Term , Medium Term , Long Term

Your Answer Short Term , Medium Term , Long Term

 

True/False

Question The globalization of supply chain does not change the requirement within supply chain

management.

Correct Answer False

Your Answer False

 

Multiple Choice Multiple Answer

Question The treasury equation refers to predict customer spending will look at the factors like :-

Correct Answer Consumer Non Durable Spending , Unemployment Rate , Inflation Index

Your Answer Consumer Non Durable Spending , Unemployment Rate , Inflation Index

 

True/False

Question If the supply chain do not track uncertainties than it leads to non optimal stocking levels.

Correct Answer True

Your Answer True

 

Multiple Choice Multiple Answer

Question When conformance is not achieved, what is the role of cycle counting?

Correct Answer To provide for cause , To provide for corrective action , To provide for future

action

Your Answer Measure the level of conformance to expectable , To provide for cause , To provide

for corrective action

 

Multiple Choice Multiple Answer

Question Companies that would obviously gain very little from postponement, experiences a

radically different picture in their business like :-

Correct Answer Demand with little or no uncertainty , Low value of short time to market , Low

product proliferation

Your Answer Low value of short time to market , Low product proliferation , Medium inventory

value

 

Select The Blank

Question A further development of ________ performance measures is that a matrix of indicators

can be formulated to relate main process of Logistics to the major long term goals.

Correct Answer Logistics

Your Answer Distribution

 

True/False

Question Logistics covers 90% cost of manufacturing.

Correct Answer False

Your Answer False

 

Multiple Choice Single Answer

Question In any event, we prefer the forecasting method that gives which type of Average squared

error?

Correct Answer Lowest

Your Answer Zero

 

Select The Blank

Question The indirect cost increase has the consequent ________ the infrastructure & resources.

Correct Answer Impacts on

Your Answer Effects on

 

Select The Blank

Question World class Logistics study is published in the year ________.

Correct Answer 1995

Your Answer 1996

 

Select The Blank

Question In re-order level approach average stock levels stay more or ________ the same and are

Less responsive to change in demand.

Correct Answer Less

Your Answer Less

 

Match The Following

Question Correct Answer Your Answer

Stock out ratio Is comparison of % of demand actually satisfied with the defined service Is

comparison of % of demand actually satisfied with the defined service

Lead time Is the time between a replenishment need arising & new deliveries being ready for use Is

the time between a replenishment need arising & new deliveries being ready for use

Inventory service level Is % probability of stock availability to meet demands Is % probability of

stock availability to meet demands

ABC Analysis Can be used to classify stock groups Can be used to classify stock groups

 

Multiple Choice Multiple Answer

Question The operational perspective in management of inventory level are :-

Correct Answer Deployment strategies , Setting Safety Stock level , Optimal Level of Order

Quantity

Your Answer Setting Safety Stock level , Optimal Level of Order Quantity , Setting of production

levels

 

Multiple Choice Single Answer

Question The data content & floors of stock record systems are needed by which methods?

Correct Answer Just in time

Your Answer Just in time

 

True/False

Question In order to meet the guarantee to customer for shipment of notebook PC on same day as

receipt of order, the company has to maintain significant amount of inventory.

Correct Answer True

Your Answer True

 

Multiple Choice Multiple Answer

Question JIT philosophy has following features :-

Correct Answer Elimination of waste in many forms , Belief that ordering / holding cost can be

reduced , Continuous improvement always striving to improve

Your Answer Elimination of waste in many forms , Belief that ordering / holding cost can be

reduced , Continuous improvement always striving to improve

 

Select The Blank

Question The strength of postponement lies in its wide ________ as speed becomes more

important capability.

Correct Answer Applicability

Your Answer Applicability

 

Select The Blank

Question Japanese logistics performance and its ________ are paramount priorities in their

business environment.

Correct Answer Effectiveness

Your Answer Effectiveness

 

Select The Blank

Question Suppliers agree to give customer ________ plans to cope with disruption.

Correct Answer Contingency

Your Answer Contingency

 

Read more »

Posted in: Supply Chain Management (Set - VIII)

Supply Chain Management - 24

LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Select The Blank
Question The fire in 1997 forced Toyoto to embark upon review of
________ that were sourced from single supplier.
Correct Answer Components
Your Answer Raw Materials

Multiple Choice Single Answer
Question The cycle time measured from the firm plan order until final
production is reported, is known as :-
Correct Answer Manufacturing Cycle Time
Your Answer Manufacturing Cycle Time

Select The Blank
Question The geographic placement of production facility, stocking
points & sourcing is the ________ step in creating supply
chain.
Correct Answer First
Your Answer First

True/False
Question Regardless of how inventory movement is accounted for, it
must be done correctly if accurate inventory records are to be
achieved.
Correct Answer True
Your Answer True

Select The Blank
Question The basic operators framework ________ that there is a link
between capabilities & strategy on one hand & capabilities &
resources & infrastructure on the other hand.
Correct Answer Implies
Your Answer Implies

Multiple Choice Multiple Answer
Question The SCM key metrics should be closely aligned to the
company's strategic objectives. In this measurements usually
covers :-
Correct Answer Internal Business , Training , Customer
Your Answer Internal Business , Training , Customer

Multiple Choice Multiple Answer
Question The changes to be made in supply chain due to problem of
longer lead time is:-
Correct Answer Speed it up , Restructure it , Change co-ordination
Your Answer Speed it up , Restructure it , Change co-ordination

True/False
Question JIT need to be applied to all stages of process.
Correct Answer True
Your Answer True

Select The Blank
Question Outsourcing is not without risks, in fact the benefits are
________ more transparent with risks Often being hidden
initially.
Correct Answer Often
Your Answer Mostly

Select The Blank
Question The multi plant co-ordination is to coordinate the ________
plans of several plants.
Correct Answer Production
Your Answer Distribution

Select The Blank
Question The real benefits of Kanban will not be ________ until the
auto-industry moves into a mixed production.
Correct Answer Realized
Your Answer Utilized

True/False
Question Defects per million opportunities(DPMO) is concept of Four
Sigma.
Correct Answer False
Your Answer True

True/False
Question The economic order quantity is the order quantity that
minimizes total cost.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question EDI agreement Legal Aspects covers :-
Correct Answer Internet cyber law , Time that message will be retained ,
Procedure for settling any dispute
Your Answer Time that message will be retained , Procedure for settling
any dispute , Legal Jurisdiction for settling dispute

True/False
Question There may be a temptation to dismiss the Kaizen concept
particularly suited to Japanese mentality.
Correct Answer True
Your Answer True

Match The Following
Question Correct Answer Your Answer
Product Champion Andraski Poul Jonh
Pull & Push concept
discussion
Hoeskstra & Romme Andraski
Simulation Model Sterman Glazer
Player concept Forrester(1960) Forrester(1960)

Multiple Choice Single Answer
Question How many levels the supply chain management is divided
into ?
Correct Answer Three
Your Answer Four

True/False
Question If the supply chain do not track uncertainties than it leads to
non optimal stocking levels.
Correct Answer True
Your Answer True

Select The Blank
Question The enrichment mechanism is an ________ point of sales
link.
Correct Answer Electronic
Your Answer Critical

Multiple Choice Single Answer
Question The levels at which long term decisions are made is :-
Correct Answer Strategic
Your Answer Management

Match The Following
Question Correct Answer Your Answer
Other Unit production
cost
The cost of production of
one unit of the product
that is not accounted in
employee cost.
The cost of holding one
unit in stock at the end of
each Month.
Hiring cost The cost of hiring an
employee.
The cost of hiring an
employee.
Unit inventory holding
cost
The cost of holding one
unit in stock at the end of
each period.
The cost of production of
one unit of the product
that is not accounted in
employee cost.
Unit subcontracting cost The cost of each unit
bought from external
source.
The cost of holding one
unit procured from
external source at the end
of each period.

Multiple Choice Single Answer
Question What is Supply Chain?
Correct Answer Network of Facility & Distribution
Your Answer Network of Facility & Distribution

Multiple Choice Single Answer
Question Marketing, Distribution, planning and Manufacturing along the
supply chain operate :-
Correct Answer Independently
Your Answer Independently

Multiple Choice Single Answer
Question The supply chain management is compared by " Cooper and
Ellram" with :-
Correct Answer Relay Team
Your Answer Long Distance Runner

Multiple Choice Multiple Answer
Question Industrial Re-engineering concepts encourage :-
Correct Answer Modular Organization of work , Multi-skilling , On the job
training procedures
Your Answer Modular Organization of work , Multi-skilling , Minimum level
of quality to satisfy customers

Multiple Choice Single Answer
Question While still maintaining high service level, the objective of
supply chain manager for inventory is to :-
Correct Answer Decrease it
Your Answer Decrease it

Multiple Choice Single Answer
Question The minimum number of products unit in stock at the end of
each week corresponds to what type of stock in the case of
unforeseen demand?
Correct Answer Safety
Your Answer Safety

True/False
Question The marketing effort is somewhat restricted by the necessity
to sell leftover products following year.
Correct Answer True
Your Answer True

Multiple Choice Single Answer
Question To provide an adequate support what will be need to do with
information system?
Correct Answer Major overhaul
Your Answer Major overhaul

Multiple Choice Multiple Answer
Question The various basic logistics productivity ratios can be used to
control elements such as :-
Correct Answer Warehousing , Transportation , Customer Service
Your Answer Warehousing , Transportation , Customer Service

Select The Blank
Question Paper or computer records require time to check ________
against recorder level.
Correct Answer Stock
Your Answer Availability

Multiple Choice Multiple Answer
Question The strategic decision in supply chain includes :-
Correct Answer What products to produce , Which plants to produce them ,
Allocation of Suppliers to plants
Your Answer What products to produce , Which plants to produce them ,
What products to sell

Multiple Choice Single Answer
Question Spares stationery, consumable etc. are what type of
inventory for the organization?
Correct Answer Common
Your Answer Common

Select The Blank
Question One of the factors behind Japanese success story as
geographic proximity and that suppliers are often ________
around the major customers.
Correct Answer Clustered
Your Answer Scattered

Multiple Choice Multiple Answer
Question Companies that would obviously gain very little from
postponement, experiences a radically different picture in
their business like :-
Correct Answer Demand with little or no uncertainty , Low value of short
time
to market , Low product proliferation
Your Answer Demand with little or no uncertainty , Low value of short time
to market , Low product proliferation

Multiple Choice Single Answer
Question What is the advantage of IT for monitoring the supply chain
performance?
Correct Answer Statistics is generated
Your Answer Statistics is generated

Select The Blank
Question The hiring cost of one employee is ________ in minimal cost
strategy.
Correct Answer £ 500
Your Answer £ 475

Multiple Choice Single Answer
Question Inadequate & excess inventory both are revenue losses for a
business so as to avoid this, which of the following is
required?
Correct Answer TQM & JIT
Your Answer FMCG

True/False
Question Distribution & Warehousing comes under supply chain
measurement.
Correct Answer True
Your Answer True

True/False
Question The enriching the order decisions with market place
information enables the factory to be much more responsive,
since less supply chain Filtering is taking place.
Correct Answer True
Your Answer True

Multiple Choice Multiple Answer
Question Which of the following are the modes of transport?
Correct Answer Rail , Ocean , Air
Your Answer Rail , Ocean , Air

Multiple Choice Single Answer
Question The co-ordination between various players in the supply
chain is the key for the effective :-
Correct Answer Management
Your Answer Management

Multiple Choice Single Answer
Question It is the requirement of Enriched supply chain players to cope
up with :-
Correct Answer Rapidly changing order rates
Your Answer Inventory control

Multiple Choice Single Answer
Question The result of all the factors is that there is not a single
integrated plan for the :-
Correct Answer Organisation
Your Answer Supply Chain Management

Multiple Choice Single Answer
Question In management, construction of a strategic framework for
productivity and performance analysis is required for :-
Correct Answer Logistics management
Your Answer Logistics management

Multiple Choice Single Answer
Question Holding costs are expressed as a % of stock values. What is
the percentage?
Correct Answer 15% - 30%
Your Answer 20% - 30%

True/False
Question The measures suggested by Balloy have limited application,
mainly at the strategic rather that operational level.
Correct Answer False
Your Answer True

Read more »

Posted in: Supply Chain Management (Set - VIII)

International Marketing - 11

Latest
Job Openings for the week (Sep 13- Sep 20)
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Which international orientation says "plans for overseas
markets are developed in home offices, using policies & procedure identical
to those employed in domestic marketing"?
Correct Answer Ethnocentric
Your Answer Ethnocentric


True/False
Question Under a turnkey project, a company provides only
construction services to bring the project up to the point of operation
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question People enter export markets for a variety of reasons like :-
Correct Answer Recession in domestic market , Higher profitability
, Utilization of export incentives
Your Answer Recession in domestic market , Higher profitability ,
Utilization of export incentives


Select The Blank
Question ________, advertising, sales promotion influence customer
Correct Answer Publicity
Your Answer Publicity


Multiple Choice Single Answer
Question According to AB Enterprises, what should exporter perceive?
Correct Answer Survival & growth in the fast-changing world markets
could be ensured through product adaption & development
Your Answer Survival & growth in the fast-changing world markets could
be ensured through product adaption & development


Multiple Choice Single Answer
Question "To survive in the market is difficult" what is this related
to?
Correct Answer Competition
Your Answer Competition


Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading
international currency
Your Answer The currency of the purchaser , The seller's currency ,
Leading international currency


Multiple Choice Multiple Answer
Question How does the product reach to the buyer?
Correct Answer Distribution , Transportation
Your Answer Advertising , Distribution , Transportation


Multiple Choice Multiple Answer
Question What are the advantages of investment entry modes?
Correct Answer Companies depend critically on the choice of the
acquired firm , The local partner reduces the foreign partner's investment
outlays & risk exposure , They promise a quicker return on investment
Your Answer The local partner reduces the foreign partner's investment
outlays & risk exposure , Cost involved in formulating foreign-marketing
plan is less


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Oriental was an active member of some councils, which are those?
Correct Answer Apparel Export Promotion Council , Woolen Export
Promotion Council
Your Answer Apparel Export Promotion Council , Woolen Export Promotion
Council


Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman


True/False
Question This question is based on the case study "Chow Flowers Co.
Ltd.". The largest importer was the United States, absorbing over 40% of all
exports.
Correct Answer True
Your Answer True


Select The Blank
Question Certain people may have negative attitudes towards a certain
country & it's products, called ________ which affects demand.
Correct Answer Social & cultural factor
Your Answer Social & cultural factor


Multiple Choice Multiple Answer
Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and
foreign market
Your Answer Same products , Same strategies , Same home and foreign
market


Match The Following
Question Correct Answer Your Answer

Trade barriers To protect domestic industries To protect domestic
industries

Social environment Customs Customs

Demographic environment Age composition Age composition

Technological environment Causing relocation of production
Causing relocation of production

True/False
Question The movement of goods across national borders is a major
part of an international marketing strategy.
Correct Answer False
Your Answer True


Multiple Choice Multiple Answer
Question What are the techniques used to collect information
regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research


True/False
Question Adding additional products to the overseas even if the
company does not carry those products domestically - is an alternative for
product development
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question One who does not take title to the goods, but assist in the
transferring of the title is called
Correct Answer Agent
Your Answer Agent


Select The Blank
Question Some companies in developed countries move to foreign
countries because of certain regulations like________.
Correct Answer Environmental laws
Your Answer Environmental laws


Multiple Choice Single Answer
Question How does international marketing research help in assessing
market size, pattern & growth?
Correct Answer What sales potential exporter's product really has
in the market
Your Answer What sales potential exporter's product really has in the
market


Multiple Choice Multiple Answer
Question What is the meaning of research objective?
Correct Answer The research purpose , A precise statement of what
information is needed
Your Answer The research purpose , A precise statement of what
information is needed , A plan for conducting research


Select The Blank
Question ________ often buy direct from producers, their requirements
of raw materials, metals or components.
Correct Answer Industrial buyers
Your Answer Industrial buyers


Multiple Choice Multiple Answer
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". Which products did help USA to become the largest importer?
Correct Answer Silk fabrics , Made-ups
Your Answer Silk fabrics , Made-ups


Select The Blank
Question The country experienced ________ in the external sector in
1990s due to fall of the Soviet Union & the sharp rise in prices.
Correct Answer Negative trends
Your Answer Negative trends


Multiple Choice Multiple Answer
Question "Brighter colours are liked in Africa" is an example of
Correct Answer Cultural views , Packaging
Your Answer Quality , Cultural views


Multiple Choice Single Answer
Question When is economies of scale possible?
Correct Answer When manufacturing is in bulk quantity
Your Answer When manufacturing is in bulk quantity


Select The Blank
Question In case of ________ , the manufacturer retains control over
marketing strategy, particular pricing, positioning & advertising.
Correct Answer Cooperative exporter
Your Answer Cooperative exporter


Select The Blank
Question In indirect export channel, the market is ________.
Correct Answer Dispersed
Your Answer Dispersed


Match The Following
Question Correct Answer Your Answer

To pioneer new product in absence of channel partner Piggy backing
Piggy backing

Company desires little control Indirect channels of distribution
Export houses

Promotion, marketing research, credit Export houses Direct channel

Buying in India, selling it abroad Export merchant Indirect channels of
distribution

Select The Blank
Question The problem of our export is that we have focused
on________.
Correct Answer Low value
Your Answer Low value


Select The Blank
Question Many companies modify their products/promotion strategies to
suit ________ of the population of the different countries.
Correct Answer Tastes & preferences
Your Answer Tastes & preferences


True/False
Question In geocentric orientation, companies view different regions
as different markets.
Correct Answer False
Your Answer False


Multiple Choice Multiple Answer
Question What contributed 50% of the total exports of engineering
goods?
Correct Answer Machinery & instruments , Metals, primary & semi
finished iron, steel
Your Answer Machinery & instruments , Metals, primary & semi finished
iron, steel


True/False
Question Promotion-mix decision consists of
product,price,distribution,promotion
Correct Answer False
Your Answer True


Multiple Choice Single Answer
Question What is the advantage of direct exporting?
Correct Answer Greater control over distribution
Your Answer Greater control over distribution


Select The Blank
Question How much of a product people can buy, and which products
they choose to buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power


True/False
Question In marginal cost pricing for export, competition in foreign
markets requires quotation of a lower price
Correct Answer True
Your Answer True


Multiple Choice Single Answer
Question Who is an independent agent that is located near highly
concentrated production centers?
Correct Answer Resident buyer
Your Answer Resident buyer


Multiple Choice Single Answer
Question This question is based on the case study "Chow Flowers Co.
Ltd." Which department was the largest?
Correct Answer Production
Your Answer Production


Select The Blank
Question This question is based on the case study "Oriental Silk Pvt.
Ltd.". By 1983, the company's sales were of the order of ________ .
Correct Answer Rs.600 million
Your Answer Rs.600 million


True/False
Question Policies or regulations regarding quality control &
inspection vary considerably between nations.
Correct Answer True
Your Answer True


True/False
Question Catalogues contain a list of all competitors with product
details.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What does product mean?
Correct Answer Bundle of attributes
Your Answer Bundle of attributes


Multiple Choice Multiple Answer
Question What are the contents of a research proposal?
Correct Answer Purpose & scope , Research approach
Your Answer Purpose & scope , Research approach


True/False
Question High performers in terms of exports include electric fans,
B&W TV & precision tubes in 1998 - 2003.
Correct Answer False
Your Answer False


Multiple Choice Single Answer
Question What is the principal functional division of ministry of
commerce & industry?
Correct Answer Export Industries Division
Your Answer Export Industries Division

Read more »

Posted in: International Marketing(Set-IV)