Marketing Research - 11

HAPPY GANDHI JAYANTIhttp://smsmantra.blogspot.com/2009/10/gandhi-jayanti-sms.htmlLIST OF ATTEMPTED QUESTIONS AND ANSWERSMatch The Following QuestionCorrect AnswerYour AnswerDetermine the specific data to be soughtStatement of research purposeStatement of research purposeQuestionnaire structureFunnel approachFunnel approachPhysical characteristic of questionnaireTypographyTypographyPretestingEliminate flawsEliminate flawsSelect The Blank Question A factor's eigne value is the sum of________ of factor loading. Correct Answer Square Your Answer SquareSelect The Blank Question Retail Store Audit is a quantitative feedback on________. Correct Answer Consumer buying patterns Your Answer Consumer buying patternsTrue/False Question Rural SEC Grid is based on Education and Monthly Household Income...

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Posted in: Marketing Research(Set-IV)

Marketing Research - 10

      Question   In MDS, when input data is ratio scaled, it is called as non-metric MDS.   Correct Answer   False     Question   Projective techniques draw inferences about :-   Correct Answer   Personality structure , Marketing situation , Deep seated biases     Question   Dichotomous form of questions can be observed in :-   Correct Answer   Branching questions , Qualifying questions , Opening questions     Question   Industrial product research was earlier restricted to :- ...

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Posted in: Marketing Research(Set-IV)

Marketing Research - 9

Question Constant Sum Scale (assigning points) can be used for :- Correct Answer How different household would spend a fixed amount in a Month , How different household would spend a fixed amount on entertainment, How different respondents spend their Sunday Question Through cluster analysis objects/cases are classified into relatively________ group called cluster. Homogeneous Question In MDS, when input data is ratio scaled, it is called as non-metric MDS. Correct Answer False Select The Blank Question In Snowball sampling, (samples selected based on the initialset of samples) initial sample sizes selected using probability methods butadditional units are obtained through information supplied by initial unitscalled________. Correct Answer Referrals Question...

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Posted in: Marketing Research(Set-III)